Evgenia Dobrolubova Russian manager, expert and analyst of the automobile market Date of Birth: .

1. Evgeniya Dobrolyubova: A Pioneer in the Automotive Industry
2. Early Career and Experience
3. Leadership at Mercedes-Benz Rus
4. FUSO KAMAZ Truck Russia Alliance and Smart Project Lead
5. Car Sharing, Digitization, and Subscription Services
6. Partnership with Sberbank
7. Contributions to the Automotive Industry

Evgeniya Dobrolyubova: A Pioneer in the Automotive Industry

Evgeniya Dobrolyubova is a renowned Russian manager, expert, and analyst in the automotive market. She is a driving force behind the development of cutting-edge automobile ownership and usage models, such as car sharing and subscription services.

Early Career and Experience

Dobrolyubova began her career as a project manager at IKEA, where she played a crucial role in construction and procurement for major retail centers in Moscow. In 2004, she joined Rolf, Russia's largest official distributor of Mitsubishi Motors Corp., where she exceld in fleet sales and became a prominent figure in the industry.

Leadership at Mercedes-Benz Rus

In 2007, Dobrolyubova joined Mercedes-Benz Rus as the Regional Sales Manager. Her responsibilities included developing sales strategies, setting key performance indicators for the dealership network, and implementing marketing programs.

FUSO KAMAZ Truck Russia Alliance and Smart Project Lead

In 2010, Dobrolyubova spearheaded the FUSO KAMAZ Truck Russia Alliance project in Japan. She played a pivotal role in assembling, marketing, and distributing FUSO KAMAZ trucks, establishing a dealership network, and providing financial planning and brand protection. Upon her return to Russia, she became the Project Lead for the Smart brand, successfully promoting the marque and introducing car sharing models.

Car Sharing, Digitization, and Subscription Services

Under Dobrolyubova's leadership, Smart car sharing became a huge success in Russia, transforming the country into one of the world's leaders in the sector. She also spearheaded the launch of the Smart EV electric vehicle, contributing to the development of sustainable mobility. In 2020, she oversaw the digitization of Smart and Mercedes-Benz projects, introducing a data exchange platform and key performance indicator reporting systems. Furthermore, she implemented the "Subscription Vehicle" model for Smart and Mercedes-Benz, providing long-term leasing with integrated servicing.

Partnership with Sberbank

Dobrolyubova's expertise earned her an invitation from Sberbank, Eastern Europe's largest bank, to help develop a subscription model that could potentially replace traditional credit and leasing sales. She also played a significant role in introducing digital leasing and online sales for major Russian automotive distributors like Mercedes-Benz, Toyota, and Nissan.

Contributions to the Automotive Industry

Dobrolyubova has actively engaged with government agencies and participated in programs to improve transportation infrastructure and support the automotive industry. Her work has contributed to the advancement of project management theory and practices in the sector. Her unwavering enthusiasm and drive have motivated her colleagues and propelled the automotive market forward.