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George GallupThe founder of modern methods of public opinion polling
Date of Birth: 18.11.1901
Country:  USA |
Content:
- Early Life and Education
- Academic and Journalistic Career
- Foray into Advertising
- Founding the Gallup Poll
- Rise to Fame
Early Life and Education
George Gallup, an American sociologist and pioneer in public opinion polling, was born and raised in Iowa. He pursued his education at the University of Iowa, earning a bachelor's degree in 1923, a master's in 1925, and a Ph.D. in 1929.
Academic and Journalistic Career
During his time at the University of Iowa, Gallup held teaching positions from 1923 to 1926. From 1926 to 1929, he served as an associate professor. Subsequently, he became a professor of journalism at Drake University (1929-1931) and later at Northwestern University (1931).
Foray into Advertising
In 1932, Gallup joined the advertising agency "Young and Publican" as a research director, where he remained until 1947. Additionally, from 1935 to 1937, he held a professorship at Columbia University's Pulitzer School of Journalism.
Founding the Gallup Poll
In 1935, Gallup established the American Institute of Public Opinion (later known as the "Gallup Poll") in Princeton, New Jersey. This organization pioneered modern methods of public opinion measurement. He also founded the British Institute of Public Opinion.
Rise to Fame
Gallup's career took a dramatic turn when he accurately predicted the victory of Franklin D. Roosevelt in the 1936 presidential election with an error margin of only 6%. However, his prediction in the 1948 election proved unsuccessful.
