Giuliana Benetton

Giuliana Benetton

Co-owner of the global Benetton empire
Country: Italy

Content:
  1. Biography of Giuliana Benetton
  2. The Benetton Global Network
  3. Giuliana's Role in the Family Business

Biography of Giuliana Benetton

Giuliana Benetton, the co-owner of the global empire Benetton, is also a member of the Board of Directors. She is responsible for planning the Benetton knitwear collections and coordinating production lines. The history of the company, and therefore Giuliana, began a long time ago in the Italian city of Treviso with a simple brightly yellow knitted sweater that Giuliana made for one of her brothers. At the time, it was like a revelation. Post-war clothing was characterized by dullness, and the bright yellow sweater became a sensation - Italians rushed to Giuliana and her brothers with orders. The family decided to start their own business. The first Benetton collection, consisting of only 20 items, was called Tres Jolie - "cute". The sweaters were in high demand and sold instantly. Business was going so well that in 1956, Giuliana and her brothers opened their first enterprise.

Giuliana Benetton

The Benetton Global Network

Currently, the Benetton global network includes eight thousand stores. Benetton products are sold in 120 countries around the world. The product range is extremely diverse - Benetton produces everything from casual clothing to roller skates and telecommunication devices.

Giuliana Benetton

Giuliana's Role in the Family Business

Giuliana is now the director of the family holding company, which owns stakes in a European road construction company and grill restaurants that serve 890 million customers annually (on highways and in airports). Naturally, Giuliana's activities cannot be considered in isolation. Without her brothers and their shared desire to grow and develop, there may not have been such a stylish, bright, and colorful brand in the world today. Nevertheless, the work of each family member and corporation (including Giuliana) has always been and remains focused in a certain direction. Each co-owner of Benetton has specific responsibilities and is responsible for specific activities. It is precisely because of the constant close, and most importantly, professional collaboration between Giuliana and her brothers that the great Benetton company was born, continues to prosper, and thrive... By the way, Giuliana's work has been duly recognized by Forbes, which without hesitation included her name in the list of the hundred most influential businesswomen in the world.

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