Silvina Moschini

Silvina Moschini

Argentine entrepreneur
Country: Argentina

  1. Biography of Silvina Moschini
  2. From Corporate Communications to Entrepreneurship
  3. Founding Intuic
  4. Expert in Internet Trends
  5. Columnist and Critic
  6. Personal Life

Biography of Silvina Moschini

Silvina Moschini is an Argentine entrepreneur and successful businesswoman. Born in 1972 in Azul, Argentina, she earned a bachelor's degree in public relations from the Universidad Argentina de la Empresa in Buenos Aires. She furthered her education with a marketing degree from New York University and a master's degree in public relations from the University of Houston, Texas. Moschini also pursued postgraduate studies in management and social networking communications at the Libera Università di Lingue e Comunicazione and Università Commerciale Luigi Bocconi in Milan, Italy.

Silvina Moschini

From Corporate Communications to Entrepreneurship

After starting her career in Argentina, Moschini realized that the bureaucratic system was stifling her entrepreneurial spirit. Not wanting to give up on her ambitions, she moved to the United States and took on the role of head of the Latin American public relations department at Compaq, a computer manufacturing company. Eventually, Compaq was acquired by Hewlett-Packard. Moschini held various positions at companies such as Patagon and Grupo Santander Central Hispano before becoming the vice president of corporate communications at Visa International.

Silvina Moschini

Founding Intuic

In 2002, Moschini left her position at Visa International to establish her own public relations agency called Intuic. The agency helps companies and individuals navigate and leverage social media to avoid negative consequences. Intuic quickly gained clients such as Microsoft, Google, Energizer, and Siemens. Within the first year, the agency generated a profit of $150,000, which tripled in the following year.

Silvina Moschini

Expert in Internet Trends

As an analyst of internet trends, Moschini has appeared on various television channels, including CNN en Español and Nuestra Tele Noticias 24 Horas. She has discussed global projects such as Wikipedia, Pinterest, and Facebook. Moschini has also covered phenomena like "Cyber Monday" in the US, using the example of Blackberry during the London riots in August 2011, the growth of the social network Twitter, and the death of Steve Jobs.

Columnist and Critic

Moschini writes columns on marketing and advertising in the digital realm for the Spanish newspaper La Vanguardia. She has expressed her opinion on placing advertisements in Wikipedia, suggesting that it would benefit the Wikimedia Foundation and help improve academic content. She has also criticized the commercial effectiveness of Facebook.

Personal Life

In 2012, Silvina Moschini married businessman Alex P. Konanykhin, who had obtained political asylum in the United States.