 |
Svetlana ShuruginaCorrespondent
Country:
 Russia |
Content:
- Svetlana Nekhorosheva
- Television Career
- Discovery as a Television Host
- Hosting Style
- Fashion and Personal Style
- Definition of Fashion
- Personal Life
Svetlana Nekhorosheva
Early Life and EducationSvetlana Nekhorosheva graduated from the Moscow State Institute of Culture with a degree in directing.
Television Career
In 1993, Nekhorosheva joined TV-6 as an editor, director, and host. She created and hosted programs such as "Style" for CNN, "Pulse of Fashion" for MTV, "Fashionable," "Last Touch," "Fop," and "Stranger." In June 2000, she became the author and host of the program "Non-Stop Fashion" on TVC.
Discovery as a Television Host
Nekhorosheva's transition to on-screen hosting was not perceived as a sudden discovery. She had previously worked behind the scenes and declined direct interaction with viewers due to an unfavorable comment made about her by a supervisor. However, upon joining ORT, she was given an ultimatum to appear before the camera.
Hosting Style
Nekhorosheva's natural presence and ability to engage with guests make her an effective host. She describes the genre of her program as fluid, adapting to the personality of each guest. She strives to connect with them on a personal level, regardless of their background or profession. Nekhorosheva also believes that fashion provides a unique lens through which to explore diverse perspectives.
Fashion and Personal Style
Nekhorosheva emphasizes the importance of fashion as an expression of individuality. She encourages experimentation and deviating from conventional norms. In her personal life, she prefers to wear clothing that makes her feel confident and emotionally connected. She is particularly drawn to items in black and finds inspiration in everyday experiences.
Definition of Fashion
Nekhorosheva acknowledges the multifaceted nature of fashion. She views it not just as clothing but as a holistic reflection of a person's lifestyle, encompassing everything from interior design to music and literature. She believes that fashion is inescapable, as it is an intrinsic part of human existence.
Personal Life
Svetlana Nekhorosheva is married to Alexander Nekhoroshev, the first vice president of TVC. They met while working on a television project and developed a close bond over time. Their daughter, Polina, was born in December 2019. Nekhorosheva attributes her happiness to the love and support of her family and friends, as well as her fulfilling career in television.
