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Thierry MetrozHead of the Citroen brand for style and design
Country:
 France |
Content:
- Biography of Thierry Metroz
- The DS5: A New Era of Design
- Aesthetic Excellence: Metroz's Pride
- The Future of the DS Lineup
- Stylish Individuality: The DS Image
- Targeting a Broad Audience
- Competing with the Best
Biography of Thierry Metroz
Thierry Metroz is the head of style and design at Citroen, a renowned automotive brand. With a passion for creating unique and innovative designs, Metroz has played a significant role in the development of Citroen's premium DS lineup.
The DS5: A New Era of Design
During the Shanghai Motor Show, Citroen unveiled the DS5, the third and most recent model in the premium DS range. Referred to as a "Gran Turismo" class car, the DS5 is the first production Citroen to feature a hybrid powertrain and advanced electronics, including a sign recognition system, lane keeping assist, and a heads-up display. To provide insights into the DS5's appeal, as well as its competitors and the future prospects of the DS lineup, we interviewed Thierry Metroz.
Aesthetic Excellence: Metroz's Pride
When asked about his favorite design elements of the DS5, Metroz expressed his admiration for the car's proportions and silhouette. He highlighted the seamless blend of power and elegance, emphasizing the harmonious width and length that set the DS5 apart from other vehicles. Metroz particularly praised the rear of the DS5, which he described as graphically precise, voluminous, and refined. He also noted the unique and intricate details that make the DS range emotionally appealing.
The Future of the DS Lineup
Metroz shared that the DS lineup would continue to expand, catering to the demands of a wide audience. While he acknowledged the interest in a more compact model, he couldn't disclose specific plans for the future. Metroz emphasized that the DS range would not only offer stylish aesthetics but also ensure an enjoyable driving experience, with technical specifications and driving capabilities being crucial aspects of their vehicle development.
Stylish Individuality: The DS Image
Contrary to being purely sporty, Metroz described the DS range as embodying stylish individuality, capturing attention with its unique appeal. While Metroz acknowledged the DS3's sportier version, the Racing, he hinted at the possibility of similar modifications for other models but stopped short of revealing any concrete plans.
Targeting a Broad Audience
When discussing potential DS5 owners, Metroz believed that the car's exceptional qualities would attract a wide range of customers. He mentioned that the DS line had successfully rejuvenated the brand's customer base, with DS3 and DS4 owners being younger than traditional Citroen buyers. With its standout features and distinctiveness, the DS5 aimed to captivate potential owners and distinguish itself from competitors.
Competing with the Best
Metroz emphasized Citroen's aspiration to be among the best in the industry, with a focus on quality and design, setting them apart from their German counterparts. While premium German manufacturers are currently investing in electric cars, Metroz revealed that PSA Peugeot Citroen is primarily concentrating on hybrid vehicles. He explained that DS models like the DS5 cater to customers who value excellent technical specifications, which electric cars currently struggle to provide.
In conclusion, Thierry Metroz's creative vision and dedication to innovative design have propelled Citroen's DS lineup to new heights. With the DS5 as a testament to Citroen's commitment to stylish individuality and cutting-edge technology, Metroz's leadership ensures a bright future for the DS range.
