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Tigran NersisyanPresident of the Borodino holding.
Country:
 Russia |
Content:
- Education and Business Dream
- Birth of "Borodino"
- Manufacturing Expansion
- Diversification and Innovation
- Closed-Loop Business Model
- Expansion and Refinement
- Growth through Partnerships
- Diversification into Energy
Education and Business Dream
Tigran Nersisyan graduated from Lviv Trade and Economics Institute, a prestigious Soviet university in the field of commerce. While studying international corporate practices, he conceived an idea of establishing a company where each subsidiary fulfills the needs of another.
Birth of "Borodino"
In 1993, Nersisyan arrived in Mojaisk, a rural town in Russia, and joined the local "Borodino" collective farm as the head of an auxiliary workshop. The farm owned the famous Borodino Field, which inspired Nersisyan's vision. In partnership with farm chairman Viktor Lapkin, he proposed setting up a carbonated beverage production line.
Manufacturing Expansion
Nersisyan's first project was a $50,000 investment in a beverage plant. Despite the limited resources, they assembled the equipment themselves. In 1994, the plant released its first batch of bottled lemonade. The company evolved into a closed joint-stock company, "Borodino," with Nersisyan and Lapkin as partners.
Diversification and Innovation
The beverage business proved highly lucrative, and "Borodino" expanded into additional industries. In 1996, they acquired a printing line to produce labels and advertising materials. They also purchased a canning factory and a dairy farm. During the 1998 economic crisis, "Borodino" expanded into Moscow by acquiring the "Mona" soft drink plant.
Closed-Loop Business Model
Nersisyan's business strategy revolves around creating a closed-loop system, where each production facility supports the others. For example, the printing plant provides packaging for the beverage and confectionery plants. The building materials factory supplies construction materials for the group's projects.
Expansion and Refinement
In the early 2000s, "Borodino" underwent a major expansion, converting its Medyn plant to ice cream production and the "Mona" plant to confectionery. They also acquired a sand quarry and a brick factory, and established an engineering company, "Bormash," which produces packaging equipment.
Growth through Partnerships
Nersisyan has consistently avoided seeking investors or acquiring companies, preferring to rely on organic growth. He has maintained key positions with longstanding employees who have evolved within the company. "Borodino" has also invested heavily in its own research and development, establishing a software firm in Yerevan that supports its manufacturing processes.
Diversification into Energy
Nersisyan's latest venture is the development and production of mini-oil refining complexes that can be deployed directly at oil wells. This innovation reflects his ongoing pursuit of new opportunities and his ability to connect industries in a synergistic way.
