Ada Masotti Lingerie designer Country: Italy

1. Ada Masotti: The World-renowned Lingerie Designer
2. Establishing La Perla
3. A Legacy of Exclusivity and Luxury
4. Innovation and Trends
5. A Legacy of Style and Diversity

Ada Masotti: The World-renowned Lingerie Designer

Ada Masotti is a renowned global fashion designer specializing in the development and production of prestigious women's lingerie. She opened her first corset-making atelier in 1954 in Bologna, a city known for its rich history in the corset industry. Starting with a small workshop, Ada hired orphaned children who quickly learned the art of lingerie-making on the job. Her atelier was named "Ape," which translates to "bee" in English.

Establishing La Perla

As Ada's business grew, her creations gained immense popularity in Italy, leading her to expand into the European market. With the increasing demand for her lingerie, Ada decided to change the company name from "Ape" to "La Perla," as "Ape" translated to "monkey" in English. Meanwhile, her husband, Tonino, took over the management of the family business.

A Legacy of Exclusivity and Luxury

Ada dedicated all her time to designing and developing her collections, while her husband oversaw the company's operations. Over the years, La Perla became one of the largest lingerie manufacturers, known for its exclusive designs and luxurious materials. Ada's lingerie was crafted from delicate tulles and lace, creating an ethereal and airy effect. All her collections showcased an elegant Latin style.

Innovation and Trends

In the 1960s, La Perla embraced emerging fashion trends and incorporated them into their collections. The brand introduced vibrant colors such as red, olive, yellow, and blue, as well as various patterns and prints. These innovative ideas were enthusiastically embraced by women everywhere.

A Legacy of Style and Diversity

Today, La Perla boutiques offer over thirty diverse collections, catering to different styles and preferences in lingerie fashion. Ada Masotti's designs encompass modesty, sensuality, opulence, and simplicity in fabrics, fulfilling the desires of her clients. Ada Masotti remains one of the most fascinating women in the fashion industry, with her name being widely recognized throughout Europe. She achieved remarkable success by establishing a large-scale lingerie factory, producing high-quality women's lingerie. La Perla has become a leading brand in Europe, setting trends and shaping the world of lingerie.