Alisher Stylist Country: Russia

1. Biography of Alisher
2. About the Collection

Biography of Alisher

Alisher is one of the most sought-after and vibrant stylists of the Russian show business. He does not need any introduction as his exclusive works have been designed exclusively for the stars of the Russian music industry. His creations are always characterized by their eccentricity and unpredictability. Over 300 music videos, photoshoots, and concert programs have featured his costumes, worn by renowned artists such as Alla Pugacheva, Sofia Rotaru, Masha Rasputina, Philipp Kirkorov, Anita Tsoi, Jasmine, Irina Saltykova, Shura, Zemfira, Natalia Vetlitskaya, Anastasia Stotskaya, and many others.

Last year, Alisher responded to a business proposal from "Bouton" House and agreed to become the art director of the company. The idea of "playing high fashion" resulted in the creation of an author's collection, which was presented with incredible success in 2004. The inspiration for this collection came from a long-standing and non-Russian story. It involved a small Indian prince attacking the British garrison defending the Fort William in Calcutta in 1757. The British, using sports terminology, were defeated. The surviving islanders from Albion were crammed into a small space of 30 square meters. After a day, the proud British, unable to withstand the cramped conditions and heat, perished. This chamber was called the "Black Hole of Calcutta." The new off-season collection of the Fashion House "Bouton," created by Alisher in collaboration with Elena Malozemova, took place last week in two parts: "Bouton" and "Elena Bouton." They are dedicated to the history of colonization in India and the "black holes" of world history.

About the Collection

"Elena Bouton" is a mix of denim from "flower children" and Indian saris. The main colors are black, gold, yellow, and red. Handcrafted fabrics were carefully selected. Almost rocker-style buckles depict characters from Kipling's works and the elephant-headed deity Ganesha. The daggers resemble a tribute to Georgian Robin Hood - Data Tutashkhia but look stylish on slender models. The banditry is polished, but aggression is present. To quickly escape like a real mafioso, boots were made from specially aged leather and trimmed with goat fur on the back seams. "Greenpeace" and animal protection societies would not forgive this. Alisher rarely and reluctantly interacts with the press. Nevertheless, he casually answered our correspondent's questions.

- Who influenced your choice of profession the most? - My mom.
- Did you play with dolls as a child? - No. I didn't like to play at all as a child. Even now, I'm not interested in computer or gambling games. I'm only attracted to a game until I learn its rules; then it becomes uninteresting.
- What guided you when choosing Arabian motifs for your new collection? - What Arabian motifs? There were Indian motifs.
- Are you familiar with the trends in Western fashion?
- From A to Z. It varies. Everyone has their preferences.
- What are your priorities in fashion?
- The trends of my mind. I saw Ira, saw Yulya (points to the girls standing next to him), and decided to create an Indian collection.
- In the past, there was a fashion trend "a la russe" - Russian style, for example, boots?
- That was in the past, and now it's a different time.
- What is your opinion on nudists? Is it a style?
- It's normal. Maybe they feel hot.
- They say that Alla Pugacheva is the worst dressed artist in our music industry.
- Only idiots can think that way. Her famous robe is aesthetic. She has created her recognizable brand. If she were a designer, she would have her own line and achieve great success.
- Is your signature style all about extravagance?
- Almost all clients ask me to create something that will make everyone amazed. Sofia Rotaru was an exception. She said, "Do what you think is necessary." I believe that no matter what image you create for such a personality, she will always remain Sofia Rotaru.
- Did you work for Shura for free?
- I worked for free for both Shura and Zemfira. But it only happens when I'm so inspired by a character that money is no longer the main thing. It happens once every ten years. Then I can work for someone for free. Maybe someday someone will do something for me for free. Seriously, work is the most important thing for me; without it, I would be bored.
- Are you a magician? Can you enhance someone's breasts or tone their buttocks?
- Have you seen Anita Tsoi's latest show? She is simply beautiful now! Sexy. She has shed four sizes. Our show business is slowly becoming healthier. The "economy class" is becoming a thing of the past.