Anthony Di Pietro

Anthony Di Pietro

Australian businessman
Date of Birth: 15.02.1969
Country: Australia

  1. Biography of Anthony Di Pietro
  2. Passion for Football
  3. Premier Fruits Group
  4. Victory in Business
  5. Successes at Melbourne Victory
  6. Contributions to Football
  7. Further Achievements
  8. Stand Against Football Hooliganism

Biography of Anthony Di Pietro

Anthony Di Pietro is an Australian businessman well-known for his long association with the football club 'Melbourne Victory'. He is considered one of the top ten influential individuals in Australian football, willing to support the sport. Di Pietro currently serves as the Chief Executive Officer and Board Member of the Australian company 'Premier Fruits Group'. Born on February 15, 1969, in Frankston, Victoria, Australia, he is the grandson of Italian immigrants. He completed his secondary education at St. Paul's College in his hometown.

Anthony Di Pietro

Passion for Football

Di Pietro owes his passion for football to his involvement in the youth football club 'Peninsula United'. In 1990, he obtained a Bachelor's degree in Commerce from the University of Melbourne.

Anthony Di Pietro

Premier Fruits Group

In 2003, Di Pietro was appointed the CEO of the 'Premier Fruits Group'. This Australian network of fresh fruit and vegetable suppliers covers all major markets in the country. In 2014, 'Premier Fruits Group' expanded by acquiring vegetable-producing companies in South Australia and wholesaler 'Stam Fruits Supply'. Di Pietro actively supports the 'Asian food boom' led by Australia. He was a key participant in an initiative proposed by the Victorian state government to expand food trade in Asia.

Anthony Di Pietro

Victory in Business

Di Pietro served as a director of the 'Sovereign Hotel Group' from 2007 to 2010. Until 2010, he did not actively participate in his role as the chairman of the 'Victory in Business' network, which is now considered one of the largest sports business networks in Australia. In January 2011, Di Pietro was elected chairman of the football club 'Melbourne Victory' in the A-League. Prior to that, he had been a director of the club since 2006.

Anthony Di Pietro

Successes at Melbourne Victory

Under Di Pietro's leadership, Melbourne Victory achieved significant successes, including the signing of star players like Harry Kewell, the most famous and accomplished Australian footballer. The contract with Kewell in August 2011 was considered one of the most important deals in the history of the A-League. Another notable achievement during Di Pietro's tenure was the recruitment of sought-after coach Ange Postecoglou to the A-League on April 26, 2012. The club gained immediate support from major sponsors, such as 'Adidas' and 'Adecco'.

Contributions to Football

In February 2012, Di Pietro urged the Football Federation Australia to address the attacks made by the owner and chairman of the 'Gold Coast United' club, Clive Palmer, on the A-League. Palmer was ultimately expelled from the sport after losing a battle in the Supreme Court regarding the exclusion of 'Gold Coast United' from the A-League. In April 2012, Di Pietro severed ties with sponsor 'EnergyWatch' following a series of racially insensitive remarks made by the company's CEO, Ben Polis, on Facebook. In November 2012, the Football Federation Australia announced significant new rules that brought the A-League back to free-to-air television networks. Di Pietro stated that this would help open up new sources of revenue for the sport and ensure the sustainable development of clubs.

Further Achievements

Di Pietro was responsible for bringing the prestigious Premier League club 'Liverpool' to Melbourne in July 2013 for a match aimed at raising the profile of 'Melbourne Victory' and the A-League. The game attracted a record crowd of 95,446 people at the 'Melbourne Cricket Ground'. Later, Di Pietro appointed Kevin Muscat, a former captain and assistant coach of 'Melbourne Victory', as the head coach of the club. In late 2014, Di Pietro extended Muscat's contract for three more seasons, praising him as the best coach who managed to bring the club back to the top of the A-League. Di Pietro continued to strengthen 'Melbourne Victory' by signing a contract with Albanian footballer Besart Berisha for the 2014-2015 season.

Stand Against Football Hooliganism

Di Pietro is known for his strong stance against various forms of football hooliganism and anti-social behavior from individuals who claim to be supporters of 'Melbourne Victory' but contradict this through their actions. He supports the Football Federation Australia's 'zero tolerance' policy towards hooliganism, believing that the safety of football fans and their unblemished joy of watching the game should always be ensured.