Chaleo Yoovidhya

Chaleo Yoovidhya

Owner of Red Bull GmbH
Country: Thailand

  1. Biography of Chaleo Yoovidhya
  2. The Birth of Red Bull
  3. Red Bull's Success
  4. Chaleo's Wealth and Recognition

Biography of Chaleo Yoovidhya

Chaleo Yoovidhya, the owner of the company "Red Bull GmbH," was born in 1932 in Thailand. From a young age, he always strived for success and believed that he would become one of the richest people in the world. In 1962, Chaleo Yoovidhya founded the company "T.C. Pharmaceutical Industries Co," which produced food products that gained immense popularity in the West.

The Birth of Red Bull

During this time, a small company was established to produce a caffeine-enriched beverage. It was originally called "Krating Daeng," which translates to "Red Indian Buffalo." However, shortly after, the name was changed to "Red Bull." The recipe for this drink was developed in Chaleo's pharmaceutical company and was based on ingredients found in a similar product imported from Japan to Thailand. Today, Red Bull is one of the most recognizable international brands, with nearly one billion cans sold in 2000. It is particularly popular in countries such as the United Kingdom, Austria, and Germany, and is favored by truck drivers, workers, builders, farmers, and late-night drivers who consume it to stay alert on the road.

Red Bull's Success

Red Bull GmbH currently employs approximately 4,000 employees, and its annual turnover is 2.6 billion euros. The company has a representative office in the Austrian town of Fuschl. As of today, Chaleo Yoovidhya owns 49% of the company's shares, with another 49% belonging to his partner, Dietrich Mateschitz. The remaining two percent have been given to Chaleo's son, Chalerm. However, they have all agreed that Dietrich Mateschitz will continue to lead the company.

Chaleo's Wealth and Recognition

Throughout his long life, Chaleo Yoovidhya has amassed a vast fortune. He currently resides in Thailand, his home country, and has five children and several grandchildren. His estimated current capital is approximately $3.1 billion, making him the richest man in Thailand following the freezing of assets of former Thai Prime Minister Thaksin Shinawatra. According to Forbes magazine, he is ranked as the 286th wealthiest person in the world.