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Doug DohringOwner of the Dohring Company, a market research firm.
Country:
 USA |
Content:
- Biography of Doug Dohring
- The Establishment of Dohring Company
- Success and Recognition
- Innovative Ventures
- Neopets' Success and Sale
- Additional Ventures
Biography of Doug Dohring
Doug Dohring, a 47-year-old native of California, is the owner of Dohring Company, a firm specializing in marketing research. Born to a car dealer father and a homemaker mother, Dohring has always had an entrepreneurial spirit. He married Lori Dohring in 1979, and the couple has five children, including a set of twins and Jason Dohring, an actor known for his role in the television series "Veronica Mars."
The Establishment of Dohring Company
In 1986, Dohring and his wife founded Dohring Company in Glendale, California. Initially, the company focused on providing marketing research services to various clients, including retail chains such as Baskin-Robbins and House of Fabrics, as well as entertainment companies like Capitol Records. By 1995, automotive research accounted for 80% of Dohring Company's business, leading to the company's recognition as the 55th largest marketing research company in the nation according to Advertising Age magazine.
Success and Recognition
Dohring Company's rapid growth and success were acknowledged by Business Journal, which ranked the company 92nd on the list of fastest-growing private companies in the Los Angeles area. The company's dedication to providing valuable marketing insights and high-quality research services solidified its position in the industry.
Innovative Ventures
In April 2000, Dohring introduced the concept of "immersive advertising" to one of his first paying clients. This groundbreaking approach led to the creation of Neopets, a website focused on pets. By December 2001, Neopets had attracted over 20 million accounts, with more than 80% of them belonging to teenagers under the age of 17. The site gained significant popularity and was recognized as one of the top three entertainment websites on the internet, according to Jupiter Media Metrix.
Neopets' Success and Sale
By 2002, Neopets boasted 24 million accounts, and users spent more time on the site than on other major services like America Online. The site's success led to its acquisition by Viacom conglomerate for $160 million in June 2005. This further solidified Dohring's reputation as an astute businessperson with a keen eye for emerging trends.
Additional Ventures
Aside from his involvement with Neopets, Dohring was also the main shareholder of Speedyclick.com, a company that promoted websites through mass email campaigns from 1999 to 2001. In December 2005, Wired Magazine reported that Dohring had invested in the development of a gaming server called Speedyclick, which he later sold for $50 million.
Through his various ventures and innovative approaches to marketing research, Doug Dohring has established himself as a successful entrepreneur and a prominent figure in the business community. His ability to identify new opportunities and create thriving businesses has earned him recognition and respect in the industry.
