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Ferdinando SarmiItalian fashion designer
Date of Birth: 01.01.1916
Country:  Italy |
Content:
Early Life and Education
Born circa 1916 into an affluent Italian family, Ferdinando Sarmi's passion for fashion clashed with his father's expectations. Sarmi described to Time Magazine in 1965 that in Italy, "When the elder son tells his father he wants to design dresses, it is like a woman announcing she intends to be a prostitute."
Despite his familial opposition, Sarmi pursued his interest in fashion after earning a law degree from the University of Siena. He worked as a costume designer for two Italian films: "Forbidden Music" (1942) and "Chronicle of a Love" (1950).
Career in Fashion
In 1951, Sarmi left Italy for New York City to pursue his fashion dreams. He became the head designer for Elizabeth Arden from 1951 to 1959, creating elegant evening gowns and using extravagant fabrics that garnered him a reputation as a top designer among New York's elite.
Own Label and Success
Leaving Elizabeth Arden, Sarmi established his eponymous boutique on Seventh Avenue in 1959. His luxurious designs, including both haute couture and ready-to-wear pieces, were awarded the prestigious Coty Award in 1960. His signature style featured intricate embroidery, bold colors, and clean lines.
Financial Difficulties and Closure
In the late 1960s, Sarmi's fashion house faced financial troubles. The business was relaunched in 1972 as "Ferdinando Sarmi" but closed shortly thereafter.
