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George S. DayMarketer
Country:
 USA |
Content:
- Life and Education
- Academic Appointments and Affiliations
- Industry Experience
- Professional Leadership
- Awards and Honors
- - Sheth Foundation Award (for Lifetime Contributions to Marketing)
- Publications
Life and Education
George S. Day is a leading expert in marketing and strategic management and a business process research scientist. Born in 1943, Day holds a Ph.D. from Columbia University (1968).
Academic Appointments and Affiliations
Day is a Professor of Marketing and Co-Director of the Technological Innovation Management (TIM) Program at the Wharton School of the University of Pennsylvania. He has also taught at the International Management Development Institute (Lausanne, Switzerland), Stanford University, and the University of Toronto. He regularly lectures at Massachusetts Institute of Technology, Harvard Business School, and London Business School.
Industry Experience
Prior to joining Wharton, Day was Executive Director of the Marketing Science Institute, a research consortium supporting the industry. He has consulted for numerous global corporations, including AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W. L. Gore and Associates, Boeing, LG Corp, and Medtronic.
Professional Leadership
Day has served as a director of the American Marketing Association, TL Contact Inc., and the Biosciences Research and Education Foundation. His research focuses on marketing, new technology management, organic growth strategies, organizational transformation, and global competitive strategies.
Awards and Honors
Day has received numerous awards for his contributions to marketing:- Two Alpha Kappa Psi Foundation Awards
- Two Harold H. Maynard Awards (for Best Articles in the Journal of Marketing)
- Sheth Foundation Award (for Lifetime Contributions to Marketing)
- Charles Coolidge Parlin Award (for Outstanding Marketing Leadership)
- Paul D. Converse Award (for Outstanding Contributions to Marketing Science)
- Elected to the Academy of Marketing Science (for Outstanding Contributions in Marketing Education)
- Mahajan Award (from the American Marketing Association for Contributions to Marketing Strategy)
Publications
Day has authored 15 books on marketing and strategic management, including "Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company" (2006), "Wharton on Dynamic Competitive Strategy" (1997), "Managing Emerging Technologies," and "The Market Driven Organization." He has also edited a special issue of the Journal of Marketing (with David Montgomery). His research has been published in Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Consumer Research, Journal of Marketing Research, Sloan Management Review, and Strategy & Leadership.
