 |
Gita HallSwedish model and actress
Date of Birth: 06.09.1933
Country:  Sweden |
Content:
- An Icon Misappropriated: The Case of Gitta Hall and AMC's "Mad Men"
- Unknowing Subject of "Mad Men"
- Late Discovery and Legal Action
- The Value of the Iconic Image
- Monetary Compensation and Delayed Legal Action
- Public Accessibility of Legal Documents
An Icon Misappropriated: The Case of Gitta Hall and AMC's "Mad Men"
Early Life and CareerGitta Hall was born on September 6, 1933, in Sweden. She embarked on an impressive acting career, appearing in films such as "Wolf Larsen," "The Gun Runners," and "The Still Life."
Unknowing Subject of "Mad Men"
Despite her past accomplishments, Hall's likeness recently resurfaced in the spotlight. She alleges that the media company, Lionsgate, used her image in the opening title sequence of their popular television drama "Mad Men" without her consent. The photograph, captured by renowned photographer Richard Avedon, had been taken at the height of Hall's modeling career and was intended for a Revlon hairspray advertisement.
Late Discovery and Legal Action
Hall claims that she remained unaware of her image's use until years after the show premiered on AMC in 2007. In 2011, she filed a lawsuit in Los Angeles Superior Court against Lionsgate Entertainment, asserting that her likeness had been unlawfully appropriated.
The Value of the Iconic Image
The lawsuit emphasizes the significance of Hall's photograph as a "touchstone image representing the idealized female beauty of the era." It argues that the image has become an integral part of the show's iconic opening sequence, which has garnered numerous accolades, including an Emmy Award in 2008 for Outstanding Title Design.
Monetary Compensation and Delayed Legal Action
Hall seeks compensation for the value of the photograph, which she believes contributed to the wealth generated by the show. She explains her delayed legal action by stating that she lacked access to cable channels and did not see "Mad Men" until it was released on DVD.
Public Accessibility of Legal Documents
The full text of Hall's lawsuit is available for public download, providing further insights into her allegations against Lionsgate and her efforts to reclaim her image's value in the face of its unauthorized use.
