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Ilya RabchenkCreator of the LiveJournal community smo_ru.
Country:
 Russia |
Content:
- Origins of the smo_ru Community
- Definition and Goals of SMO
- Subscription to RSS feeds or email newsletters
- smo_ru Community's Mission
- Success and Impact
- Expansion and Future Plans
Origins of the smo_ru Community
The smo_ru LiveJournal (LJ) community was established on December 22, 2006, based on the realization of the lack of information available on the topic of social media optimization (SMO) at the time.
Definition and Goals of SMO
SMO, or social media optimization, involves technical measures that modify website content to enhance its visibility and use within online communities such as forums and blogs. It differs from search engine optimization (SEO) in that it targets social networks instead of search engines.
SMO aims to engage website visitors and encourage specific actions, such as:
Subscription to RSS feeds or email newsletters
Commenting on articlesPublishing original content
Voting on news articles
Sharing recommendations via email, instant messaging, and other platforms
smo_ru Community's Mission
The primary purpose of smo_ru was to explore and disseminate knowledge about SMO. The community serves as a platform for sharing information and exchanging perspectives on the subject.
Success and Impact
smo_ru has emerged as a leading source of information on SMO in the Russian-speaking internet. It has amassed over 400 registered users, despite experiencing a seasonal decline in membership during the summer months.
The community is known for its high-quality content and lack of excessive advertising or off-topic posts. It has also fostered a sense of camaraderie among its members, with several individuals making significant contributions to its success.
Expansion and Future Plans
The smo_ru team is currently exploring the establishment of an official website and providing SMO services. However, there are no immediate plans to transition the community away from LiveJournal.
The team's primary focus remains on delivering valuable information to readers and fostering discussion on SMO and social media promotion strategies.
