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Ivan MeshkovHead of Marketing and PR Department of FC Rubin
Country:
 Russia |
Content:
- Early Life and Education
- Career in Marketing and PR
- Other Sports Marketing Roles
- Projects and Initiatives
- Fan Engagement
- Merchandising and Licensing
- Awards and Recognition
- Russian Premier League Marketing Director of the Year (2010, 2012)
Early Life and Education
Konkretnykh Ildar was born in Kazan, Tatarstan, on December 21, 1975. He graduated from Kazan State University with a degree in public relations in 1997.
Career in Marketing and PR
FC Rubin KazanKonkretnykh began his career in marketing and public relations at FC Rubin Kazan in 2001. He quickly rose through the ranks, becoming head of the club's marketing and PR department in 2006.
Under Konkretnykh's leadership, Rubin Kazan's marketing and merchandising operations experienced significant growth. He expanded the club's product line, developed new revenue streams, and implemented innovative marketing campaigns.
Other Sports Marketing Roles
In addition to his work at Rubin Kazan, Konkretnykh has also held marketing and PR roles at the Kazan Universiade Organizing Committee (2013) and the Russian Premier League (2017-2018).
Projects and Initiatives
Stadium DevelopmentKonkretnykh played a key role in the development of Rubin Kazan's new 45,000-seat stadium, which opened in 2013. He was responsible for the stadium's marketing, hospitality, and fan engagement programs.
Fan Engagement
Konkretnykh is passionate about improving fan experience at football matches. He has advocated for a reduction in police presence and the use of stewards instead. He has also implemented various fan engagement programs, such as interactive shows and loyalty programs.
Merchandising and Licensing
Under Konkretnykh's guidance, Rubin Kazan's merchandising and licensing revenues have grown exponentially. He has established partnerships with major manufacturers and distributors, enabling the club to produce and distribute a wide range of products.
Awards and Recognition
Konkretnykh has received numerous awards and accolades for his work in sports marketing and PR, including:
Russian Premier League Marketing Director of the Year (2010, 2012)
Kazan Marketing Award (2013)Russian Marketing Award (2018)
