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Mark GettyBritish businessman, founder of Getty Images
Date of Birth: 09.07.1960
Country: Great Britain |
Biography of Mark Getty
Mark Getty is a British businessman and the founder of Getty Images, the largest stock photo agency in the world. Despite being relatively unknown, his work has been utilized by almost every internet user in some way or another. With millions of new materials being published online every day, the need for illustrations and photographs is essential. This is where the world of stock photography comes in, offering a vast selection of images taken by photographers from all around the world. As one looks closely at the captions beneath photographs on reputable news websites, the name "Getty Images" or simply "Getty's" is frequently seen.

Mark comes from a well-known and wealthy family, the Gettys. His father, Sir John Paul Getty, was the son of Jean Paul Getty, one of the world's first dollar billionaires who made his fortune in oil extraction and processing. Mark's father encouraged his son's education from a young age and spent much of his life engaged in philanthropy and building an extensive home library. Despite having a starting capital and support from relatives, Mark wanted to create something of his own rather than simply assisting in the family business. In 1993, Mark, a passionate photography enthusiast, founded Getty Investments LLC Group together with his friend Jonathan Klein.

At the time, the idea of starting a stock photo agency seemed impractical to most people. The photography market was controlled by a few major companies, and the demand did not seem to be growing significantly. However, with the advent of the internet, the demand for photo and video materials increased exponentially, and Getty Images seized the opportunity by gradually eliminating its competitors through mergers and acquisitions. In September 1997, the company merged with PhotoDisc, Inc., changing its name to Getty Images. Over the following years, the company made several significant deals with companies such as Archive Photos of New York, iStockphoto, and Jupitermedia. This expansion of the company's influence in the news industry was accompanied by a growing database of photographs.
In February 2008, it was announced that Hellman & Friedman, a private equity firm, would acquire Getty Images for slightly over 2 billion dollars. The deal did not affect the leadership of Mark and Jonathan, who remained in executive positions within the company. In 2012, the ownership of Getty Images changed once again, with the Carlyle Group becoming the new majority shareholder after a three-billion-dollar deal. Nevertheless, Mark and Jonathan continued to hold their positions and retained their initial investments.
Throughout its existence, Getty Images has developed its own style of communication with clients and resources that illegally use their photographs and video materials. While other agencies tend to warn owners of unauthorized material usage and the potential consequences, Getty Images often sends letters with specific monetary demands, believing that the payment would fully compensate for any damages caused. There have been incidents where Getty Images discovered that certain photographs were published on a small church's website. However, unlike many other similar cases, the church refused to pay the demanded 6,000 pounds sterling. After brief deliberation and several public statements, the incident was resolved.
Despite some setbacks and controversies, Mark has successfully led the agency to prosperity. Their budget continues to grow, and the number of photographs in their database increases each day. Mark is confident that the ongoing discussions about big agencies hindering young photographers from succeeding only exist because only a few of them have the necessary experience to collaborate with such agencies.

Great Britain




