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Maximilian BusserHead of the watch company 'MB'
Country:
 Switzerland |
Content:
- Maximilian Büsser: A Maverick in the Watch Industry
- A Nonconformist Approach
- 'Maximilian Büsser and Friends'
- Three-Dimensional Watch Sculptures
- A Commitment to Creating Something Truly New
Maximilian Büsser: A Maverick in the Watch Industry
Maximilian Büsser, the head of the watch company 'MB&F,' openly admits that he doesn't even consider the interests of his customers. He ignores numerous norms, canons, and dogmas with a determination that deserves the best application. In an era where watch companies abound, each striving to intrigue, impress, and stand out, Büsser's approach is a refreshing exception.
A Nonconformist Approach
Büsser's nonconformism yields immensely fruitful results for 'MB&F.' Each new watch model he releases quickly becomes a hit, simultaneously shattering the delicate hearts of traditionalists. His advantage lies in the fact that creating watches based on customer desires is inherently unprofitable. By improving upon what already exists, he can at best enhance existing creations; the idea of creating something fundamentally new is not worth considering.
Büsser doesn't attempt to create watches for a specific group of buyers. Instead, he first releases a model and then discovers who it appeals to. While this approach may have its drawbacks, such as the relative obscurity of the 'MB&F' label among the masses, Büsser is unconcerned about global recognition. Experience has shown that a small group of loyal customers can generate substantial income, rivaling that of brands with widespread popularity.
'Maximilian Büsser and Friends'
Büsser's nonconformism is evident even within his company's structure. The abbreviation 'MB&F' stands for 'Maximilian Büsser and Friends,' a name that accurately reflects the firm's working principles. Büsser first conceives a brilliant idea, then assembles a team of 30-35 professionals from various fields to bring that idea to life. Some of these "friends" work with Büsser consistently, while others join for one or two projects. Most of these "friends" are top-level professionals who have successfully worked within other major watch companies. However, major brands rarely provide individuals with the opportunity to present themselves to the world, whereas under Büsser's leadership, each team member can showcase their talent.
Three-Dimensional Watch Sculptures
Watches from Büsser are often referred to as "three-dimensional watch sculptures," a definition that anyone familiar with the brand would confirm as accurate. Büsser avoids using traditional solutions such as chronographs, tourbillons, and minute repeaters. Instead, the uniqueness of his watches lies in their architecture. Often, inventing new components is necessary to fit a functioning timekeeping mechanism into the envisioned design, and Büsser and his team consistently tackle this task with brilliance.
Unfortunately, not everything conceived can be realized. The laws of physics and geometry pose greater challenges than the preferences of customers. However, Büsser sees difficulties as an additional challenge from fate and repeatedly rises to the occasion, maintaining a comfortable lead in the industry.
A Commitment to Creating Something Truly New
While some watchmakers strive to cram as many features into one case as possible or showcase the latest materials and technologies, 'MB&F' simply focuses on creating fundamentally new watch models without attempting to prove or convince anyone of anything. And it must be said, they succeed.
