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Michelle MoneEnglish businesswoman and designer
Country:
 Great Britain |
Content:
Biography of Michelle Mone
Michelle Mone, an English businesswoman and designer, was born in East End, Glasgow, Scotland. She had to leave school at the age of 15 due to a relative's illness, which prevented her from obtaining any formal qualifications. After working as a model for a period of time, she held a managerial position in the sales and marketing department of the Scottish branch of the company 'Labatt'.
A New Idea
The idea of pursuing a career in design came to Michelle in October 1996. At that time, she had gained weight due to pregnancy, and she became tired of uncomfortable and unsupportive bras during a formal ball. It occurred to her that she could come up with something more comfortable, better-looking, and more effective in enhancing the bust. In November 1996, she established the company 'MJM International Ltd', and after three months of research, development, and experimentation, she introduced a new type of bra - the 'Ultimo' model. It allowed Michelle to bring all her ideas to life.
Success and Recognition
In August 1999, just one month after giving birth to her third child, Michelle started selling 'Ultimo' through London's 'Selfridges' stores. On the first day alone, the number of bras sold exceeded the initial estimates for a six-week period. Until today, no other bra has managed to surpass the sales record of 'Ultimo' in the United Kingdom. In April 2000, Michelle received the 'World Young Business Achiever Award', which recognizes young entrepreneurs for their achievements in their chosen field. A month later, 'Ultimo' began to be sold in the United States, starting with the 'Saks' store on Fifth Avenue in New York.
Innovations
In September 2003, 'MJM' introduced another invention - 'The Ultimo Miracle Body'. Rumor has it that celebrities challenged Michelle, stating that she would not be able to create a bra without a front and back. At first, Michelle's team was certain that it was indeed impossible. However, they managed to achieve the impossible in just one year. In April 2004, 'MJM' launched a new line of lingerie in collaboration with 'Asda'.
Recognition and Expansion
In October 2005, Michelle was invited to a public meeting of world leaders in London, attended by, among others, Mikhail Gorbachev and Bill Clinton. Due to the incredible popularity of the 'Ultimo' brand, 'MJM' decided to establish its own chain of stores. The first store was opened in Glasgow in October 2007.
