Roland Ackermann Regional Director ORIS

1. ORIS: A Century of Precision Timekeeping
2. Functionality and Innovation
3. Distinctive Identity
4. Global Expansion
5. Brand Ambassadorship
6. Quality at Affordable Prices

ORIS: A Century of Precision Timekeeping

For over a century, the Swiss watchmaker ORIS has been dedicated to the art of mechanical horology. Led by Regional Director Roland Ackermann, ORIS has identified four key emotional territories that resonate with its brand: motorsports, diving, aviation, and culture.

Functionality and Innovation

ORIS prioritizes functionality in its creations, targeting young achievers, unconventional thinkers, and individuals who embrace personal growth. Ackermann recognizes the vast potential of the Russian market, which values mechanical timepieces. ORIS aims to cater to this demand by combining sophistication and practicality.

Distinctive Identity

ORIS strives for instant recognizability, ensuring that its watches are easily identified on the wearer's wrist. Careful attention to detail, from case finishing to polishing, contributes to the brand's traditional and unmistakable aesthetics. Ackermann emphasizes that ORIS has consistently ranked among the top ten watch brands in Japan, Taiwan, Singapore, Malaysia, and the Americas.

Global Expansion

While the watch industry acknowledges the rising influence of Russia and China, Ackermann refrains from predicting specific market shifts during challenging economic times. He observes a shift from impulsive spending to prudent decision-making among consumers.

Brand Ambassadorship

ORIS eschews celebrity endorsements in favor of individuals who embody the brand's values. Motor racing champions from the WilliamsF1 team, Formula 1 driver Nico Rosberg, jazz musician Anatoliy Krall, artist Bob Dylan, and aviation engineer Sergei Mikheyev represent the brand's diverse ambassadors.

Quality at Affordable Prices

ORIS maintains a balance between delivering exceptional quality at accessible price points. This challenging endeavor necessitates meticulous material selection and innovative design. New additions to the ORIS lineup include the aviation-inspired BC4 series, featuring instrument-like dials and seatbelt-style straps, and a professional diving watch with a patented safety system and a water resistance rating of 1000 meters.