Tato Bardelle

Tato Bardelle

Country: Italy

Content:
  1. Biography of Tato Bardelli, Founder of Jacob Cohën Jeans
  2. Nicola Bardelli: The Transformation of Jacob Cohën
  3. The Exquisite Details of Jacob Cohën Jeans
  4. Global Success and Distribution

Biography of Tato Bardelli, Founder of Jacob Cohën Jeans

Tato Bardelli, the founder of the denim brand "Jacob Cohën," began his journey in 1985. The jeans company was established in the Italian commune of Pontelongo, near Padua. Prior to launching Jacob Cohën, Tato Bardelli already owned successful brands such as "Outsider," "Americanino," and "Kinghino." Little did he know that his new company would become so renowned, especially after his son, Nicola, joined the family business.

Tato Bardelle

Nicola Bardelli: The Transformation of Jacob Cohën

Born in 1967, Nicola Bardelli played a crucial role in giving a completely new image to the Jacob Cohën brand. The rebranding was completed in 2003 when Nicola formulated a simple yet winning concept: creating luxury jeans. He set aside the idea of workwear and introduced stylish jeans with elements of luxury. Jeans became a full-fledged wardrobe staple rather than just a part of work uniforms. The Jacob Cohën brand shifted its focus to meticulous craftsmanship, perfect tailoring for both men and women, and the use of high-quality materials.

Tato Bardelle

The Exquisite Details of Jacob Cohën Jeans

The extensive range of Jacob Cohën products aims to delight the eyes. Each pair of jeans is adorned with a pony leather label featuring a stylized letter 'J,' sometimes accompanied by a metallic appliqué. Every button is a miniature work of art, a discovery for architects. Buttons are often made from precious materials such as palladium with a silver coating or carbon fiber. For the discerning aesthetes, there is even a material provided for polishing the silver-plated buttons.

Another distinctive feature of Jacob Cohën jeans is a small flower embroidered on the back pocket. Unusual materials, such as the Japanese "kurabo" fabric, manufactured using traditional techniques solely by hand, are used in the production process. Jacob Cohën jeans come with a canvas bag and a spool of thread. The thread matches the color of the stitching. Additionally, buyers receive a pumice stone for additional treatment, sometimes required after washing the jeans.

The presentation of the product itself adds to its appeal, as it is wrapped in Havana paper and placed in a rectangular cardboard box. With this approach, the Jacob Cohën brand quickly emerged on the global market. After observing the changes over several years, the company's leadership was finally convinced of the soundness of their philosophy.

Global Success and Distribution

The Spring-Summer 2009 collection sold over 250,000 units, marking a 30% increase by 2010. The net profit at that time amounted to 40 million euros. Approximately 65% of the revenue came from Italy, while the remaining portion came from markets in Japan, the Netherlands, Belgium, Germany, France, and Spain. Distributor networks also exist in former USSR countries, the United States, Canada, Scandinavia, and China.

In Italy alone, the Jacob Cohën brand is represented in over 400 individual boutiques. The average price for a pair of Jacob Cohën jeans is 300 euros.

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