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Walter Von KanelPresident of Longines
Country:
 Switzerland |
Content:
- Biography of Walter von Känel
- Founding of Longines
- 120th Anniversary Celebration
- Walter von Känel and the Financial Crisis
- Longines in Russia
- The Benefits of the Crisis
- Longines Heritage Retrograde and Einstein's Watch
- Walter von Känel's Choice
Biography of Walter von Känel
Walter von Känel is the President of the renowned watch company, Longines. Born in Switzerland, he has dedicated his career to upholding the company's legacy of quality and innovation.
Founding of Longines
Longines was founded in 1889 in the city of Saint-Imier, Switzerland. Since then, their logo of winged hourglasses with the company name has become a symbol of excellence. It is now recognized as the oldest trademark registered with the World Intellectual Property Organization.
120th Anniversary Celebration
Recently, Longines celebrated its 120th anniversary with a grand event held at the La Cité du Temps in Geneva, Switzerland. The highlight of the celebration was the introduction of two exclusive watch series, each limited to only 120 unique pieces.
Walter von Känel and the Financial Crisis
During a press conference, Walter von Känel shared his insights on the global financial crisis. He discussed how different countries were impacted, with the United States being heavily affected while China and Russia remained relatively unaffected. Longines also faced challenges as many of their partners reduced their orders during the crisis.
Longines in Russia
Walter von Känel acknowledged the significance of the Russian market, highlighting their passion for watches and their preference for mechanical timepieces. Longines' Master Collection has gained immense popularity in Russia. Despite the slight increase in prices due to the weakening ruble, Longines has remained successful in the Russian market.
The Benefits of the Crisis
Like many leaders of large companies, Walter von Känel recognizes the positive aspects of the financial crisis. He believes that the ongoing mergers and acquisitions have streamlined the market, leaving only strong players. Longines, being a well-established brand, has not been affected negatively by these changes.
Longines Heritage Retrograde and Einstein's Watch
The Longines Heritage Retrograde line is just one example of the company's exclusive projects. Recently, an auction in New York featured the sale of vintage Longines watches dating back to 1929, which once belonged to Albert Einstein. The unique timepiece was sold for an astounding sum of 696,000 dollars to a Russian buyer.
Walter von Känel's Choice
Walter von Känel himself proudly wears a timepiece from Longines' Master Collection. He appreciates the large, easily readable numbers and the chronograph function, which perfectly suit his needs.
