Wilfried R. Vanhonacker A world-renowned scientist in the field of marketing Date of Birth: .

Content:

1. Wilfried Vanhonacker: A Global Marketing Expert
2. Business School Leadership:
3. Scow Moscow School of Management:
4. Research and Publications:
5. Research Focus:

Wilfried Vanhonacker: A Global Marketing Expert

Early Career:

Wilfried Vanhonacker received his PhD from Purdue University and began his career in business education as an assistant professor at Columbia University's Graduate School of Business.

Business School Leadership:

From 2001 to 2002, Vanhonacker served as dean and provost of the China-Europe International Business School (CEIBS) in Shanghai. During his tenure, he created and led the first EMBA program in China. He also held positions as Director of the PhD Program at INSEAD in France and Head of the Department and Academic Director of the Meeting China Challenge Program at Hong Kong University of Science and Technology (HKUST).

Scow Moscow School of Management:

In 2011, Vanhonacker became the Dean of the Skolkovo Moscow School of Management. He played a pivotal role in its establishment and development.

Research and Publications:

Vanhonacker has been actively involved in research and consulting since 1985, specializing in doing business in China and emerging economies. He has authored numerous publications, including "The China Casebook" (McGraw-Hill 2004) and a landmark article on China market entry strategies published in Harvard Business Review in 1997.

Research Focus:

His research interests focus on modeling consumer preferences and behavior, as well as building brand loyalty in developing countries.

Marketing

Wilfried R. Vanhonacker