Ali Fatourechi

Ali Fatourechi

Fashion designer, creative director of the company 'Genetic Denim'.
Country: USA

Biography of Ali Fatourechi

Ali Fatourechi is a fashion designer and the creative director of the company 'Genetic Denim'. With a unique blend of Asian, European, and American stylistic influences, Fatourechi's work has always captured public attention. Having experienced various cultures firsthand, the designer quickly transformed new impressions into something extraordinary.

Ali Fatourechi

Originally from Iran, Ali studied in Los Angeles and Europe. After several years of education in Europe, Fatourechi settled in New York. Even before establishing the company 'Genetic Denim', Ali earned a reputation as an outstanding expert in denim clothing. Stories of the 'Denim Guy' circulated on university campuses across America. He earned this nickname after a year-long journey across the country, visiting 42 cities to answer a very important question: how do women envision their ideal jeans?

Ali Fatourechi

Fatourechi financed his travels by selling jeans from other brands. He stocked up on jeans from various labels and sold them to students at comparatively low prices. After two semesters of exploration, Ali concluded that he had found the answer. He moved to Los Angeles and launched the company 'Genetic Denim'. Shaun Hurley and Scott Sartiano joined Fatourechi as co-founders. Hurley, already experienced in the industry, became the company's sales president, while Sartiano took on the role of marketing president.

Ali focused on the design aspects of the business and successfully developed a brand that stood out. The success of the project was impressive, with over two hundred 'Genetic Denim' stores scattered across the United States. The label also expanded internationally, opening stores in Japan, Canada, and Australia. The company's marketing campaign played a significant role in its success, as well as Shaun Hurley's commercial abilities. He quickly attracted the attention of promising buyers and organized a fashion show at 'Intermezzo'.

'Genetic Denim' is built on three main aspects: fit, individuality, and craftsmanship. Careful selection of materials, the development of practical and efficient designs, precise tailoring, and unique and memorable styles all contribute to the label's hard-earned reputation. The brand offers products for both men and women, which look equally stunning on different body types. From simple classics to intricately complex fashion masterpieces, lovers of various styles can find something to their taste in 'Genetic Denim' stores.

The brand's products are proudly worn by famous actresses and models. Anna Kendrick, Anna Paquin, Anne Hathaway, Ashley Tisdale, Britney Spears, Cameron Diaz, Cindy Crawford, Dakota Fanning, Emily Blunt, Emma Roberts, Shakira, and Sienna Miller are among the celebrities who enjoy wearing the eccentric creations of Ali Fatourechi's imagination.

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