Annette & Daniela Felder German fashion designers, founders and directors of the label 'Felder Felder'. Country: Great Britain

1. German Fashion Designers Annette and Daniela Felder
2. The Journey to London
3. Launching 'Felder Felder'
4. Success and Recognition
5. Collaboration and Further Achievements

German Fashion Designers Annette and Daniela Felder

Annette and Daniela Felder are German fashion designers and the founders of the label 'Felder Felder'. Their label, 'Felder Felder', is not just interesting because it was founded by the twin sisters, Annette and Daniela Felder. The sisters are well-known and talked about in the fashion world, which means that the clothing they design truly deserves attention.

The Journey to London

Annette and Daniela Felder left Germany in 2000 and traveled around Europe, India, and America, earning a living as models. Their journey eventually led them to London, where they managed to secure internships with designer Robert Cary-Williams and renowned milliner Stephen Jones. Their interactions with Cary-Williams and Jones inspired the sisters to pursue a course at the legendary Central Saint Martin's College of Art and Design and to create their own fashion label. It was during this time that the idea for 'Felder Felder' was born.

Launching 'Felder Felder'

The world was introduced to the new label during the Spring-Summer season of 2008 at London Fashion Week. The legendary stylist Patti Wilson had a significant influence on the garments' aesthetics. The sisters had already established their signature style, which consisted of short black dresses, a generous amount of black leather, and tight miniskirts.

Success and Recognition

The Autumn-Winter 2008 season was a breakthrough for 'Felder Felder'. The sisters won the support of the 'New Gen/Topshop' project for three seasons, caught the attention of 'Selfridges' (who later hired them to create several window displays), and made a significant impact at London Fashion Week. Their designs also caught the interest of 'Brown Focus', one of London's most renowned and unconventional boutiques. Being chosen by 'Brown Focus' was a testament to the sisters' talent and success.

Collaboration and Further Achievements

In 2009, the Felder sisters were commissioned to create a new uniform for the elite London restaurant, 'Nobu Berkley Street'. The restaurant's advertising campaign, launched in the fall of 2009, further boosted the recognition and success of the 'Felder Felder' label.