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Augusto & Giorgio PerfettiItalian entrepreneurs
Country:
Italy |
Augusto and Giorgio Perfetti: Italian Entrepreneurs
Augusto and Giorgio Perfetti are Italian entrepreneurs and billionaires. Their combined net worth is estimated to be around 5 billion dollars. For a long time, the brothers led the well-known Italian confectionery company, Perfetti Van Melle. The company was founded in 1946 by their father, Ambrogio Perfetti, with the help of their brother, Egidio Perfetti. At that time, Perfetti operated in a small town near Milan and quickly grew into a giant in the industry, thanks to their secret weapon - being the first to introduce chewing gum to Italy.
In 2001, the Perfetti brothers acquired the Dutch company Van Melle, known for brands such as Mentos, Fruittella, and Airheads, for 900 million dollars. By merging the two companies, they formed Perfetti Van Melle, which continues to thrive to this day. The acquisition of Van Melle was not the peak of the Perfetti family business growth; they continue to actively expand the company. One of their major breakthroughs was the establishment of the American division, and they have also established a presence in other countries' markets.
In 2006, Perfetti acquired another well-known competitor, the Spanish company Chupa Chups. The details of the deal were not disclosed, but it undoubtedly required a significant investment. Currently, Perfetti employs approximately 17,000 people in 30 different divisions and subsidiaries. The company's products are distributed in over 130 countries. Over the years, Perfetti Van Melle has accumulated numerous well-known brands, and their manufacturing processes are of the highest quality, ensuring customer satisfaction.
Augusto and Giorgio Perfetti have never been particularly fond of interacting with the press, and they continue to maintain their distance from overly curious journalists. What is known about the brothers is that they are officially citizens of Switzerland and do not participate directly in the company's operations.

Italy




