Bruno Van Gaver French shoe designer Country: France

Bruno Van Gaver: A Biography

Bruno Van Gaver, a French shoe designer, launched his own shoe line in 2003, which he named 'Mellow Yellow'. With this clever play on words, Van Gaver wanted to showcase the main components of his brand - tenderness, humor, vibrancy, and color diversity. The first collection, presented at the 'Who's Next' show in Paris in February 2003, offered a wide range of fashionable styles. However, the resulting shoe models were not intended for everyday wear, and instead made their way into the high fashion market. After this experience, Bruno decided to reevaluate his projects and make his shoes more accessible to the casual market. The new models were immediately met with great success, and this success helped shape the true spirit of 'Mellow Yellow'.

In March 2003, the first brand store opened in one of the trendiest shopping districts in Paris, at 32 Rue de Turbigo. The shoe presentation was chosen to be calm and modern, with a dominant white color. The store design was selected in a strict style, with a wooden floor. The store designers also used splashes of color to evoke associations with the 1970s and allow for imaginative expression.

Carving a niche in the Parisian fashion world, the 'Mellow Yellow' brand continues to acquaint fashion enthusiasts with its playful fashion in places where fashionistas gather, whether it be the Saint-Germain-des-Prés district, the Marais quarter, or entire chains of multi-brand stores in France and abroad. In addition to an incredibly wide selection of women's shoes, the 'Mellow Yellow' brand has also launched a magical collection for children, ready to adorn any girl's wardrobe.

Within the realms of 'Mellow Yellow', there will always be a pair of shoes that will match everything you wear, from luxurious, flamboyant, and strict suits to everyday clothing and leisurewear. Once you start your search for ankle boots, boots, sandals, ballet flats, loafers, or even slippers, you won't be able to stop at just one pair. Various sole options are available for the diverse range of 'Mellow Yellow' shoes - flat, heeled, platform, to name just a few. The shoes are presented in various color shades, ranging from cheerful yellow and romantically pink to classic black and brown.