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David LauGame industry economist, designer and product manager
Date of Birth: .
Country:  USA |
Content:
- David Lau: A Trailblazer in the Gaming Industry
- The Minecraft Phenomenon
- Lau's Role in the Minecraft Community
- Breaking the Catch-22 for Students
- The Future of Level Up!
David Lau: A Trailblazer in the Gaming Industry
Early Career and Level Up! ClubDavid Lau, an economics major and product manager, began his journey in the gaming industry at Amazon Games. As a graduate of the Foster School of Business at the University of Washington, Lau established Level Up!, a student club that has since evolved into an interactive entertainment association with over 40 MBA students. Through Level Up!, members gained invaluable connections with the Minecraft gaming community.
The Minecraft Phenomenon
With the global gaming industry valued at over $300 billion and attracting the attention of tech giants, Minecraft emerged as a game that transcended boundaries. Developed by Mojang, Minecraft empowers players to customize and modify their gaming experience by creating skins, adding new items, and even designing their own minigames. These creations can be shared with other players.
Lau's Role in the Minecraft Community
In recognition of Minecraft's potential, David Lau departed from Amazon Games and joined Mojang Studios. Lau has invested significant time in collaborating with Level Up! students to provide them with hands-on experience in the video game industry. In turn, Mojang Studios benefits from the fresh perspectives and expertise offered by MBA-level talent.
Breaking the Catch-22 for Students
Lau's proudest achievement with Level Up! is overcoming the "catch-22" faced by students who needed experience to land a job yet couldn't gain experience without being hired. By providing internships at Mojang Studios, Level Up! students gain practical knowledge and valuable resume-building experiences.
The Future of Level Up!
Level Up! continues to expand its reach and is actively pursuing partnerships with other video game companies. The association remains dedicated to bridging the gap between students and the industry, fostering innovation and collaboration in the thriving world of interactive entertainment.
