 |
Drayton BirdFounder of Drayton Bird Partnership.
Country:
 Great Britain |
Content:
- Drayton Bird: Pioneer in Direct Marketing
- Global Expansion and Recognition
- Creative Brilliance
- Collaboration and Partnerships
Drayton Bird: Pioneer in Direct Marketing
Early Career and SuccessDrayton Bird is the founder of Drayton Bird Partnership, a renowned direct marketing agency. In 1977, Bird co-founded Trenear Harvey, Bird & Watson, which went on to become the UK's largest direct marketing agency.
Global Expansion and Recognition
In 1984, Bird sold his agency to Ogilvy & Mather Direct, the largest direct marketing agency in the world. He held positions as Vice President and Creative Director. In 1992, Bird founded Drayton Bird Partnership.
Creative Brilliance
Drayton Bird is universally recognized as a global guru in direct marketing. Campaign magazine named him one of the 50 most influential figures in the UK advertising industry over the last 25 years, calling him "the one universally recognized creative peak in direct marketing."
Collaboration and Partnerships
Bird collaborates with world-leading brands such as American Express, British Airways, Ford, Microsoft, Procter & Gamble, and Unilever. He also works with business schools, including Columbia Business School, NSEAD, and London Business School, and leading consulting firms like Cap Gemini, McKinsey, and A.T. Kearney.
