Eddie LeVian Fashion designer, head of the fashion brand 'LeVian' Country: USA

Eddie LeVian: A Biography of a Fashion Designer

Eddie LeVian is a renowned fashion designer and the head of the popular fashion brand 'LeVian'. While many modern fashion brands boast about their celebrity clients, only a few can claim to have served kings and queens. With over 500 years of active operation, the LeVian fashion house has seen it all, and its current owner, Eddie LeVian, continues to maintain the family business's reputation at a consistently high level.

The LeVian family ventured into the jewelry business in the 1500s. Over the centuries, the local jewelers honed their skills and talents, gaining recognition for their craftsmanship. Soon, LeVian jewelry became renowned not only in Persia but also beyond its borders. The family was particularly famous for their technical prowess, excelling in hand carving, hand painting, engraving, enameling, goldwork, silverwork, and finishing. While not everyone could afford such high-class jewelry, the family's reputation as elite specialists was more than satisfactory.

By the 18th century, the LeVians had become the trusted jewelers of royal families. This status made their work even easier as they could now utilize any precious gemstone that the Persians could acquire through their conquests. In 1746, the Shah of Persia, Nadir Shah, approached the LeVian jewelers to safeguard one of his greatest treasures, the legendary Koh-i-Noor diamond. Nadir Shah had found the diamond hidden in the turban of the Mughal emperor during his invasion of India. It is known that the diamond weighed 186 carats at the time. About 100 years later, the diamond changed hands once again, accompanied by a great deal of violence. Queen Victoria became the new owner, and her jewelers worked on the diamond, resulting in its weight reducing to 108 carats. Today, the diamond is housed in the Tower of London, along with the British Crown Jewels. The LeVian company was entrusted with other treasures of "royal" class, such as the Darya-i-Noor diamond and the legendary Peacock Throne.

During the 19th century, the LeVian family faced numerous difficulties and challenges. However, they managed to overcome them all, solidifying their position in the 20th century as creators of exceptional jewelry. The LeVian masters produced a wide range of jewelry, working in various historical styles and formats. One of their most famous creations to this day is a ruby ring made in the 1920s. This astonishing art deco-style piece, adorned with a 4.5-carat ruby, remains among the most precious works of LeVian jewelers.

Eddie LeVian's journey into the family business began when he inherited his grandmother's ring, the same ring that captivated his interest and led him to join the family business. To this day, his passion for unique gemstones drives the company. While the rulers who once considered LeVian worthy of being their royal jewelers have long turned to dust, the company remains active, maintaining its pace and energy. The use of exclusive gemstones continues to be a distinctive feature of LeVian jewelry, contributing significantly to its popularity.

Eddie LeVian's ultimate goal is to create a company that delivers their creations to every household in America. The realization of these plans will only be revealed with time.