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Fawaz DruosiOwner of the de Grisogono brand
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Owner of de Grisogono
Fawaz Gruosi, the founder and president of the jewelry house de Grisogono, is known for his love of Moscow. The reason behind this affection is quite simple - Moscow was the location of the company's first non-Swiss boutique. Gruosi believes that the rarity of an object determines its prestige and value. Following this logic, de Grisogono is an extremely prestigious organization with only 14 stores worldwide. Interestingly, two of these stores are located in Moscow. Gruosi himself can best answer the question of why Russians have such an interest in their capital city.
A Passion for Moscow
According to Gruosi, the love for Moscow is straightforward - it was in Moscow where the first non-Swiss boutique of de Grisogono was opened. Gruosi has not regretted this decision as sales in Moscow have satisfied even the most discerning taste. This success led to the opening of a second boutique in the city. The limited number of stores has its advantages, including the ability for Gruosi to personally oversee the design of each store, a unique opportunity for an international business owner. However, other cities in Russia cannot expect the same honor as Gruosi made a vow to not open more than 20 stores worldwide. Gruosi is determined to keep this vow. Out of the remaining six stores, one will be in Dubai, two in the United States (in Las Vegas and Miami), and one in Tokyo. The fate of the remaining two stores has not yet been decided, but the likelihood of one of them going to Russia is extremely low.
Fascination with Black Diamonds
When it comes to jewelry, it is impossible to ignore the topic of diamonds, and Gruosi recognizes the significance of these stones. However, the signature of his company became quite unusual stones - Gruosi has a certain weakness for black diamonds. The jeweler has always believed in the great future of this stone and he was proven right. The secret of the black diamond was revealed after expensive processing. Gruosi is constantly inspired by various ideas for creating new jewelry. A new acquaintance may suggest a new idea based on their style of clothing, or a precious stone may seem to demand a new setting. Sometimes, valuable thoughts even come to Gruosi in his sleep. While some jewelers pay great attention to fashion trends and strive to please potential buyers, Gruosi focuses primarily on his own desires, and so far, this approach has not let him down. However, he does not completely ignore the desires of buyers, and the company's craftsmen can create a special piece of jewelry by individual order. Although this service is expensive, it has gained significant demand - in just the past three years, seven individuals in Russia have ordered custom-made jewels.
'Power Breaker' Collection
One of de Grisogono's latest creations is the 'Power Breaker' collection of watches. The company has been producing watches that have been immensely successful in the market, but the new line takes it a step further by creating sports watches encrusted with diamonds. Some may think that such bold experiments could eventually damage the company's financial well-being, but Gruosi is not afraid to try new things, and so far, all of his experiments have brought substantial profits.
