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George Josef RiedelOwner of the world famous company Riedel, tenth generation wine glass manufacturer
Country:
 Austria |
Content:
- Georg Riedel: The Master of Wine Glasses
- The Art of Wine Glasses
- A Wide Range for Every Wine Lover
- Expanding Horizons
Georg Riedel: The Master of Wine Glasses
A Family LegacyGeorg Riedel is the owner of the world-renowned company Riedel, a 10th generation wine glass manufacturer. As the head of the Riedel House, Georg Riedel is an expert in all things related to wine glasses. His understanding of aesthetics, business prospects, taste laws, and consumer moods has made Riedel one of the most successful producers in the industry.
The Art of Wine Glasses
Riedel is known as one of the most famous global wine glass producers. Originally, the company focused on blends, creating glasses that could accommodate multiple types of wine, such as Bordeaux blends that encompassed Sauvignon, Cabernet, and Merlot. Each wine region has its distinctive characteristics, and Riedel aims to highlight the wine's aromas, presenting them in the best possible light. The shape of the glass plays a crucial role in directing the wine flow towards different taste receptors and emphasizing its aromas. Regardless of price range, Riedel's glasses, designed with unique shapes, always fulfill their primary function of enhancing the wine's aroma and taste.
A Wide Range for Every Wine Lover
Georg Riedel understands that the willingness of customers to purchase a wine glass is proportional to the cost of the wine they plan to enjoy. Therefore, Riedel aims to cater to a broad range of customers, from those who appreciate expensive wines and the accompanying ambiance to those who find no value in either. Riedel compares wine glass production and sales to the watch industry, where people are divided into those who value their image and are willing to pay for it, and those who simply want to know the time. Riedel's collection includes universal glasses, commonly used during wine tastings. Georg Riedel believes that there is no need to change glasses during a tasting session, as tasting is considered "work" with wine, whereas the company's philosophy revolves around creating glasses not for work, but for the enjoyment of wine.
Expanding Horizons
Apart from wine glasses, Riedel also produces and sells various decanters, some of which are true works of art. While wine glasses are designed to enhance specific wine types, decanters serve to create a unique emotional atmosphere during the wine consumption process. Georg Riedel's son, Max, became the creator of the "Casual" glass collection, which features a non-traditional stemless design.
Looking towards the future, Georg Riedel envisions prospects beyond the world of wine. He is particularly optimistic about the market for mineral water and the production of specialized glasses for it. Riedel is also interested in developing glasses for specific sources, ranging from lowlands to high mountains, as a means to enhance the aesthetic pleasure of the process. Additionally, coffee is seen as another potential direction for Riedel, leveraging the company's extensive experience and expertise.
In conclusion, Riedel's mission is not to improve the taste of wine itself, as its taste remains unchanged after production. However, the company knows how to allow wine to fully express itself and Riedel's glasses are designed to facilitate this process.
