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Hans FeurerSwiss photographer
Country:
 Switzerland |
Content:
The Biography of Hans Feurer
Swiss PhotographerHans Feurer, a Swiss photographer, is a recognized icon in the fashion industry and one of the most prominent fashion photographers of the second half of the twentieth century. He gained fame from the late 1960s, capturing images for legendary publications such as Pirelli calendar, Vogue, Another, GQ, Elle, Numero, Stern, and many others. However, he achieved overwhelming success in advertising photography. His 1983 campaign for Kenzo, featuring the model Iman, became iconic.
Early Life and Career
Hans Feurer was born in Switzerland in 1939. He studied art in his home country and then worked as a graphic artist, illustrator, and art director in several advertising agencies in London. This experience influenced the meticulous composition and recognizable style of his photographs. In 1964, Feurer bought a Land Rover and embarked on a two-year journey throughout Africa, where he slept under the open sky and captured the beauty of the continent through his lens. It was in South Africa that he decided he wanted to preserve the world's beauty in photographs.
Professional Success
Feurer returned to London in 1966, rented a studio, and began his photography career. By the end of 1967, his work gained recognition, and his professional career took off. Feurer excels at capturing the beauty of the female body and always advocates for naturalness. For many decades, he has preferred using natural lighting and vibrant colors, believing that there is something magical in reality. He once said, "I love women. When I photograph, I circle around them until I find the magical angle to scan them. I always use a telephoto lens, so I can emphasize what's important. When shooting, I am a Zen Buddhist."
Continued Success and Beliefs
Feurer continues to collaborate with leading fashion publications and recently conducted an "Olympic" photoshoot for Russian Vogue. He believes that fashion allows women to play multiple roles depending on what they wear. Throughout his career, Feurer has captured timeless images, including photographs taken in 2016.
