Jacques Daumal Creator of Lise Charmel, Antigel, Antinea, a famous brand of lingerie Date of Birth: 26.09.1936 Country: France

Founder of Lise Charmel, the famous women's lingerie brand

Born in Paris sixty years ago, Jacques Dumal, in Lyon, purchased the corset factory Lise Charmel in 1975. Twenty-five years later, he was able to elevate this brand to the level of a world leader in high-quality women's lingerie. Currently, the turnover is around 200 million euros, with exports to 40 countries and an extensive collection of the latest seasons, offering lingerie for every taste and age. It is important to note that Jacques, as a professional engineer combined with a true lover, creates true masterpieces. As a proponent of color, he has made the diversity of color palettes a characteristic of Lise Charmel. His passion for Braque, Matisse, and Japanese calligraphy is also highly appreciated in Italy, France, and the United States.