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Jose-Enrique Ona-SelfaArtistic Director of Women's Prêt-a-porter Collections at the Fashion House LOEWE |
Content:
- Early Life and Dance Career
- Debut Collection and Loewe Collaboration
- Design Philosophy and Inspiration
- Signature Materials and Style
- Influences and Inspirations
- Career Trajectory and Future Plans
Early Life and Dance Career
Jose Enrique Ona Selfa's path to fashion was an unconventional one. He initially pursued a career in dance, drawn to its expressive qualities. This formative experience would later influence his approach to fashion design.
Debut Collection and Loewe Collaboration
In his early days, Ona Selfa created his first fashion collection for himself, exploring themes of individuality and unconventionalism. His talents soon caught the attention of Loewe, a renowned fashion house known for its exceptional leather craftsmanship. Ona Selfa joined Loewe as the Creative Director of Women's Prêt-à-Porter Collections, leveraging his unique skills with leather.
Design Philosophy and Inspiration
Ona Selfa's designs are characterized by a distinct emphasis on femininity. His pieces not only fit the body but also accentuate its movements with an air of grace and fluidity. However, he avoids creating cookie-cutter designs, instead drawing inspiration from diverse sources.
Ona Selfa favors lightweight, airy garments, transforming even heavy leather into ethereal materials. He incorporates intricate embroidery into the interior of his garments, eliminating the need for linings and enhancing their lightness.
Signature Materials and Style
While leather is Loewe's signature material, Ona Selfa also excels in working with silk. His color palette primarily features white, black, and beige, complemented by seasonal hues. Despite working exclusively for Loewe, Ona Selfa has developed a distinctive style characterized by volume and an attention to sleeve construction.
Influences and Inspirations
Ona Selfa's early influences included Belgian designers and fashion houses such as Lanvin and Balenciaga. However, over time, he has evolved his aesthetic, drawing inspiration from a broader spectrum of creative fields, including architecture and interior design. Everyday interactions and observations also serve as a source of inspiration for his collections.
Career Trajectory and Future Plans
Ona Selfa has established a remarkable track record of creating exceptional collections. While he has no specific favorite creations, each line holds a unique significance for him. One notable collection featured a visually stunning presentation with models walking on a layer of black caviar.
Looking to the future, Ona Selfa plans to continue his collaboration with Loewe while exploring other creative avenues. He envisions ventures into architecture, interior design, or even costume design for opera.






