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Max LoweryThe London Personal Trainer Who Ditched Protein Shakes
Country:
 Great Britain |
Content:
- Max Lowery: The Personal Trainer Who Ditched Protein Shakes
- The 2 Meal Day
- Social Media's 'Miracle Protein'
- The Myth of Magic
- Buyer Beware
Max Lowery: The Personal Trainer Who Ditched Protein Shakes
Breaking Protein MythenLondon-based personal trainer Max Lowery has vowed never to drink a protein shake again, claiming that "the average person" doesn't need them – even if they're training regularly. Protein shakes are marketed as "miracle drinks" that can boost energy and aid muscle recovery after a tough workout. However, Lowery, a 27-year-old personal trainer and former professional sprinter and stockbroker, insists that "joe average" doesn't need to add protein shakes to their diet. "The only people who might benefit from protein shakes are vegans who are really bad at organizing their diets – for them, it's an easy way to get protein," Lowery told Business Insider's Rosie Fitzmaurice. "And elite athletes who are training twice a day, six days a week."
The 2 Meal Day
Having ditched the "magic potions," Lowery now follows his own "2 Meal Day" program, which involves fasting for 16 hours. Lowery sells an online weight-loss program based around the idea of intermittent fasting for £49. It includes a meal plan featuring breakfast and lunch or lunch and dinner. He has also released his first book, "The 2 Meal Day."
Social Media's 'Miracle Protein'
The trainer, who has amassed nearly 28,000 followers on Instagram, is outspoken about the rise of protein shakes and powders as diet supplements. He believes that social media has become saturated with "miracle protein" messages. Lowery urges people to ignore the "clever marketing" of protein shakes online, as it is possible to get enough protein from a healthy diet. "Influencers get paid thousands to promote products," says Lowery. "They prey on people's insecurities. People look at these influencers and think they look like that because they drink protein shakes.
The Myth of Magic
"But that's not true. They look like that because they train hard and eat well. There is no magic bullet that's going to make you lean and healthy overnight. Spend your money on real food instead." Lowery claims that a sedentary person needs just 60-75g of protein per day, while someone who exercises three times a week needs 1.2-2g of protein per kilogram of body weight. He also warns that many protein powders and shakes are laced with artificial sweeteners. While sweeteners contain no calories, they can still trigger the brain to tell the body to keep eating and drinking.
Buyer Beware
Lowery also urges consumers to be vigilant when choosing protein supplements. "A lot of whey protein comes from really bad sources," he warns. "Most commercial whey protein is heavily processed, acid-washed, and stripped of its vital nutrients. "This creates a denatured, acidic 'whey isolate' which is often contaminated with synthetic additives, detergents, and heavy metals. "No wonder they have to use all those sweeteners to mask the real taste."
