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Natella KrapivinaUkrainian producer, music video director and director
Date of Birth: 07.04.1982
Country:  Ukraine |
Content:
Early Life and Career
Born in Ashgabat, Turkmenistan, Natella Krapivina spent her childhood there until the age of eleven. She later moved to Kyiv, Ukraine, where she pursued a degree in international law at the Kyiv Institute of International Relations.
TeenSpirit Studio
While still in university, Krapivina realized her passion for the creative arts. She founded the production studio TeenSpirit, aiming to provide a platform for her creative endeavors. The studio's breakthrough came with the creation of the hit travel show "Heads and Tails," which revolutionized the Russian-speaking television landscape.
LOBODA
In 2010, Krapivina became the music producer for the Ukrainian singer LOBODA. Their collaboration resulted in a series of successful albums and singles, establishing LOBODA as a leading artist in the Ukrainian music industry. Krapivina's innovative approach and experimentation with music genre pushed the boundaries of pop music in Ukraine.
Gadar
Alongside LOBODA and sound producer Mikhail Koshev, Krapivina co-founded the music label BogArt. Under this label, they released the debut single "Don't Cry" by rapper Gadar, introducing a new wave of street culture into the Ukrainian mainstream.
Other Artists
Krapivina's creative collaborations extended to other artists as well. She directed a music video for Diana Arbenina's song "Wake Me Up" in 2017, capturing the essence of love as an elemental force.
Film Production
In 2018, Krapivina made her debut as a feature film producer with "Acid," directed by Alexander Gorchilin. The film won the "Debut" prize at the Kinotavr Film Festival, earning critical acclaim. Krapivina also acquired the rights to adapt Karina Dobrotvorskaya's novel "Who Saw My Girl? 100 Letters to Sergei" into a film, which was released in 2021.
Personal Life
Krapivina was married to businessman Dmitry Krapivin, with whom she has a daughter named Sofia (born 2003). The couple later divorced. In June 2021, Krapivina announced her retirement from the entertainment industry.
Legacy
Natella Krapivina's impact on the Ukrainian entertainment scene is undeniable. As a producer, director, and entrepreneur, she has pushed the boundaries of creative expression and left a lasting mark on the industry. Her innovative ideas and collaborations have shaped the way audiences experience music, television, and film in Ukraine and beyond.
