 |
Perry MarshallAmerican online marketing strategist, entrepreneur and author of several books
Date of Birth: 10.04.1969
Country:  USA |
Content:
- Biography of Perry Marshall
- Early Life and Education
- Career
- Contributions to Online Advertising
- 80/20 Principle and Later Works
Biography of Perry Marshall
Perry Marshall is an American expert in strategic online marketing, entrepreneur, and author of several books. He is one of the most cited consultants on advertising technology for Google. Marshall is the author of best-selling books such as 'Ultimate Guide to Google AdWords' and 'Ultimate Guide to Facebook Advertising'. He frequently speaks at conferences, corporate events, and conducts seminars worldwide on the topic of 'AdWords' and pay-per-click advertising.
Early Life and Education
Perry Sink Marshall was born on April 10, 1969, in Lincoln, Nebraska. He earned a degree in Electrical Engineering from the University of Nebraska-Lincoln.
Career
Marshall began his career as a national sales manager at Synergetic Micro Systems until it was acquired by Lantronix in 2001. In the same year, he founded 'Perry S. Marshall & Associates', a marketing consulting firm. He published his first book, 'Industrial Ethernet – A Pocket Guide', which served as a guide to industrial networks. The book gained recognition and was later expanded into a more comprehensive version co-authored with John Rinaldi.
Marshall's success and achievements were featured in Joel Comm's book 'Click Here to Order', which highlighted stories of successful entrepreneurs in internet marketing. He was also mentioned in Michael Miller's book 'Online Marketing Heroes', where he interviewed 25 successful internet marketing gurus. Marshall served as a consultant on the online reality show 'The Next Internet Millionaire', as documented in Jaime Luchuck's book 'From Cubicle Slave to the Next Internet Millionaire'.
Contributions to Online Advertising
In 2002, Marshall started working with 'AdWords' and authored the book 'Guerrilla Marketing for Hi Tech Sales People', comparing the use of 'AdWords' with emerging social media and discussing 'guerrilla marketing' techniques. He became known for his strategy of attracting clients using search advertising. His approach, "When the client finds you, instead of you finding the client, the client perceives you differently," was outlined in his book 'Definitive Guide to Google AdWords' and later in the best-selling book 'Ultimate Guide to Google AdWords' released in 2007.
Marshall also popularized the concept of the 'stupidity tax' in 'AdWords', which referred to the wasteful spending of advertisers due to lack of optimization. In 2011, he published the book 'Ultimate Guide to Facebook', focusing on guerrilla marketing methods in social media and analyzing economic bubbles in social networks. He explored Facebook's approach to advertising and its ability to study public opinion.
80/20 Principle and Later Works
During his time as a consultant on the reality show 'The Next Internet Millionaire' in 2007, Marshall discussed the 80/20 principle with participants, as it applies to internet advertising and his own philosophy of low-level marketing. In 2013, he released the book '80/20 Sales and Marketing', delving into the 80/20 principle as a possible overused technique employed by several economic groups.
