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Stiven BeykerAmerican writer and advertising industry figure.
Date of Birth: 17.04.1921
Country:  USA |
Content:
Stephen Baker: American Writer and Advertising Executive
Stephen Baker was an American writer and advertising executive. He was born on April 17, 1921, in Vienna, and passed away on September 13, 2004, in New York. Baker grew up in Budapest and emigrated to the United States with his family in 1940.
Advertising Career
In the late 1940s, Baker began working in the advertising industry as an artist and copywriter. He achieved significant success in his field and became the vice president and creative director of the prominent American agency Cunningham & Walsh in the 1950s and 1960s. Later, he established his own advertising firm. Throughout his career, Baker authored several books on advertising theory and practice, including "Advertising Layout and Art Direction" (1959) and "The Systematic Approach to Advertising Creativity" (1979, ISBN 0-07-003352-8), which were popular in their time.
Humorist Writer
Despite his achievements in the advertising industry, Baker gained particular fame for his humorous writings. His most well-known book is "How to Live with a Neurotic Dog" (1960), which has been reprinted in eight countries. It offers a humorous take on caring for dogs and was followed by "How to Live with a Neurotic Cat." These books, serving as parodies of serious veterinary works, provide advice on pet care with a humorous twist. It is important to note that the term "neurotic" in the titles is purely fictional, and the books are not related to animal neurology.
Baker also wrote other humorous books such as "Games Dogs Play" and "How to be Analyzed by a Neurotic Psychoanalyst" (1970), among others.
Overall, Stephen Baker was a versatile writer who made significant contributions to the advertising industry while also entertaining readers with his witty and amusing books.
