Philip Kotler

Philip Kotler

American scientist, world-renowned professor of international marketing
Date of Birth: 27.05.1931
Country: USA

Content:
  1. Biography of Philip Kotler
  2. Contributions to Kellogg School of Management
  3. Author and Influencer
  4. Consulting and Global Influence

Biography of Philip Kotler

Philip Kotler, an American scholar and internationally renowned professor of international marketing, was born on May 27, 1931, in Chicago, Illinois. He was born into a family of immigrants from the Russian Empire. Kotler earned his master's degree in economics from the University of Chicago and his Ph.D. in economics from the Massachusetts Institute of Technology. He also studied mathematics at Harvard University and specialized in behavioral sciences at the University of Chicago.

Philip Kotler

Contributions to Kellogg School of Management

Kotler has made significant contributions to the success of the Kellogg School of Management, one of the world's leading business schools. For six consecutive years, Kellogg School of Management was recognized as the best business school in the United States and the best marketing school. Kotler taught and conducted research at Kellogg for many years, establishing himself as a prominent figure in the field.

Author and Influencer

Kotler's book, "Marketing Management," has become the most widely used textbook in the field of marketing worldwide. Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous times, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should go beyond the theory of prices and include the dynamics of innovation, distribution systems, and promotion in the analysis, explanation, and prediction of economic outcomes.

Consulting and Global Influence

Kotler has served as a consultant to many major companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung, Coca-Cola, Hyundai, and Motorola. He has helped these companies develop marketing strategies, plan and organize processes, and navigate international markets. Kotler frequently travels to Europe, Asia, and South America to conduct seminars and lectures, sharing the latest developments in marketing to enhance the effectiveness and competitiveness of companies and organizations. He has also advised governments of various countries on developing and positioning the skills and resources of their companies in the global competition.

© BIOGRAPHS