Sergio Rossi

Sergio Rossi

Italian fashion designer
Country: Italy

Content:
  1. Biography of Sergio Rossi
  2. Early Career
  3. Introduction to the Fashion World
  4. Rise to Prominence
  5. International Expansion
  6. The Iconic Sergio Rossi Brand
  7. Acquisition by Gucci
  8. Francesco Russo as Creative Director

Biography of Sergio Rossi

Early Career

Sergio Rossi, an Italian fashion designer and creator of the eponymous label, specializing primarily in women's footwear and handbags. Rossi's career began in the 1950s when he worked with his father, a successful shoemaker from Romagna, Italy. Equipped with tools and invaluable practical lessons from his father, Rossi went to Milan to refine his skills.

Introduction to the Fashion World

During his two years in Milan, Sergio Rossi mastered the art of choosing the right shoe shapes, one of the most important and challenging aspects of the footwear industry. In the 1960s, Italy experienced a cultural and artistic renaissance, which also revitalized the fashion industry. It was during this time that Rossi first met Gianni Versace, and their collaboration proved to be highly productive. While Versace created brilliant clothing, Rossi designed equally stunning footwear.

Rise to Prominence

In the summer of 1966, Rossi started selling his shoes in stores in Bologna. His simple yet daring 'Opanca-a' sandals, elegantly hugging the foot and seamlessly transitioning into the leg, received widespread acclaim. In the 1970s, fashion designers were in high demand, and this was when Rossi officially started collaborating with Gianni Versace. The Milan fashion world loved how Rossi expertly paired shoes with the unconventional garments worn by models, and he was soon invited to curate shoe collections for fashion shows. Despite his hectic schedule, Rossi never turned down an offer from Gianni Versace.

International Expansion

Working on various fashion projects in Milan gave Rossi priceless practical experience and global recognition. He emphasized the importance of footwear, which had long been underestimated, and showcased it to the world. The 1980s marked a period of global expansion for Rossi's brand, with the opening of his first boutique in Ancona, Italy. Subsequent stores were established in Turin, Florence, Rome, Brussels, New York, Los Angeles, and London. The company's growth rate was astounding, averaging two new boutiques per year from 1980 to 1999. During this time, Rossi also developed valuable connections with leading fashion houses and designed shoes for Dolce & Gabbana and Azzedine Alaïa.

The Iconic Sergio Rossi Brand

In the label's advertising campaigns, Sergio Rossi showcased his own ideal vision of a woman. This ideal embodied incredible energy, with a woman who could give and take equally. He drew inspiration from renowned photographer Helmut Newton, considering him the perfect representation of a modern woman. Today, the popularity and demand for the Sergio Rossi brand are undisputed, with the name itself becoming a symbol of success. Prominent figures in the fashion world eagerly collaborate with the label.

Acquisition by Gucci

In 1999, the Gucci company acquired the Sergio Rossi brand. Subsequently, new stores were opened in major fashion centers such as London, Tokyo, and Paris.

Francesco Russo as Creative Director

In October 2008, Francesco Russo became the creative director of the Sergio Rossi brand.

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