 |
Stella IshiiPresident and founder of 'The News Inc'
Country:
 USA |
Content:
- Biography of Stella Ishi
- The Unique Salon 'The News'
- Early Career and Entrepreneurship
- The Selection Process and Branding
- Creating a Happy and Collaborative Environment
Biography of Stella Ishi
Stella Ishi, the President and Founder of 'The News Inc', is a prominent figure in the fashion industry. With a keen eye for economic cycles and changing market conditions, Ishi believes that brands that operate in their own niche have a better chance of surviving in challenging economic times. She values the importance of understanding the market and its trends, as well as the need for brands to provide value to their customers.
The Unique Salon 'The News'
At first glance, 'The News', located in the SoHo district of New York City, appears to be like any other fashionable salon. However, upon closer inspection, it becomes clear that Stella Ishi's salon stands out from the rest. For example, two stylish boys riding bicycles around the salon are actually employed by the staff and perform various tasks for just $1 a day. The salon also features a collection of vintage glass balls with figurines and 'falling snow' inside, each with its own unique story. Ishi, a Zen woman, has left her mark on the New York fashion scene and has created a special environment where young brands can thrive with her support.
Early Career and Entrepreneurship
Fifteen years ago, while working at 'Staff International', Ishi played a crucial role in launching the businesses of Martin Margiela and Vivienne Westwood. After 'Staff International' was fully acquired by Renzo Rosso in 2000, Ishi decided to start her own venture, aiming to create an atmosphere where young brands could flourish with her guidance. Despite the challenge of seeing her 'fledglings' fly away when they become independent, Ishi continued to seek out new talents to elevate American fashion.
The Selection Process and Branding
When selecting the designers she works with, Ishi looks for originality and soul. She believes that young designers should understand the essence of their profession, their niche in the market, and how to remain true to their purpose. Ishi gathers information from various sources, from courier-delivered fashion items to fashion directors, buyers, and magazine editors. She considers PR to be the best tool for branding and believes that sales and promotion are crucial for the success of a store and its branding.
Creating a Happy and Collaborative Environment
Stella Ishi is responsible for creating an atmosphere where her protégés feel happy, eager to learn, and grow as individuals. She firmly believes that teamwork is based on respect and trust, and that a good sense of humor helps one understand that change is the only constant in life. While the fashion industry and the world as a whole have evolved over the past 20 years, Ishi recognizes the importance of understanding and acknowledging classics. She notes that media now have an immense interest in what people wear, indicating that fashion has become a part of our cultural life.
With the rapid spread of information worldwide, Ishi acknowledges that becoming a star can happen quickly, but also recognizes that new stars are always emerging. She believes that having a clear understanding of the fashion industry is crucial for making a lasting impact and contribution to the field. Stella Ishi's vision and dedication have made her a respected figure in the fashion industry and a driving force behind the success of 'The News Inc'.
