Steven Hirsch American businessman, one of the founders and chairman of Vivid Entertainment. Date of Birth: 26.05.1961 Country: USA

1. Biography of Steven Hirsch
2. A Visionary in the Adult Entertainment Industry
3. Revolutionizing Advertising and Expansion
4. Popularity and Diversification
5. Expansion into New Ventures
6. Collaborations and Success

Biography of Steven Hirsch

Steven Hirsch is an American businessman and one of the founders and chairmen of the company 'Vivid Entertainment'. He decided not to limit himself to traditional adult entertainment and launched his own comic book company called 'Vivid Comix'. Hirsch created the 'Vivid' group in 1984, and it is worth mentioning that his family has been involved in this business for two generations.

A Visionary in the Adult Entertainment Industry

Hirsch was hailed as a visionary by the magazine 'AVN' for recognizing a unique opportunity to fundamentally change the adult entertainment industry and fully capitalize on it. He sought to distinguish his company from others right from its inception. Initially, 'Vivid' specialized in producing films suitable for couples in love. The company's productions were known for their high budgets, meticulously crafted scripts and storylines, and the inclusion of stunningly sensual actresses. It was through Hirsch's company that the term 'Vivid Girls' emerged, referring to the studio system in Hollywood that selected charming and talented actresses for exclusive projects in the adult genre.

Revolutionizing Advertising and Expansion

Hirsch spared no expense on advertising. His films were released in vibrant, colorful boxes that immediately caught the attention of shoppers in major supermarkets. Soon, the company's fame spread beyond the world of adult entertainment, with the faces of its stars adorning advertising posters on Sunset Boulevard and Times Square. 'Vivid Entertainment' progressively devoted more time to advertising, becoming a pioneer in various industries by actively promoting itself and focusing on product licensing and innovative marketing methods. The company had access to several cutting-edge technologies, which allowed for the expansion of distribution channels and the enhancement of the quality of services provided.

Popularity and Diversification

In recent years, 'Vivid' has made significant contributions to the popularization of its films. Hirsch attracted attention to his corporation through various projects on the cable channel 'Showtime' and active collaborations with journalists working in television and internet publications. 'The New York Times,' 'The Economist,' 'Forbes,' and numerous other print media have written about 'Vivid Entertainment.' Gradually, Hirsch established several subsidiary projects, including 'Vivid-Ed,' 'Vivid-Alt,' and 'Vivid-Celeb.' The latter focused on explicit videos featuring celebrities such as Pamela Anderson, Kim Kardashian, Jimi Hendrix, Kendra Wilkinson, and Montana Fishburne.

Expansion into New Ventures

Not content with traditional forms of media, Hirsch launched his own comic book company, 'Vivid Comix.' Through the expertise of lawyers and marketers, he managed to establish a new licensing program, associating the 'Vivid' brand with snowboards, photography, cigars, condoms, and male enhancement products. These products are promoted through clips accompanying 'Vivid' films, special television shows, websites, and other advertising platforms.

Collaborations and Success

Hirsch began his career in the entertainment industry alongside David James, who was a more experienced and skilled businessman at the time. Their partnership was later joined by Bill Asher, a recent graduate of the University of Southern California, who played a significant role in the company's financial success.