Tomas Gad Swedish researcher, branding specialist. Country: Sweden

1. Thomas Gadd: Swedish Branding Specialist and Researcher
2. The Differ Approach to Branding
3. Teaching Career and SSE Program

Thomas Gadd: Swedish Branding Specialist and Researcher

Thomas Gadd, a Swedish researcher and branding specialist, is the author and developer of the four-dimensional branding model. With over twenty years of experience in the advertising industry, he has worked as a copywriter, creative director, and brand strategist. Before starting his own business, Gadd worked at Grey Advertising International, where he executed projects for clients from Scandinavia and other countries. His partners included Nokia, SAS, Procter & Gamble, Compaq, Microsoft, Telia, SEB, and Merita-Nordbanken. Gadd is the founder of the Stockholm-based company Futurebrands.com, which merged with Conradi Hvid and now operates under the brand Differ.

The Differ Approach to Branding

Gadd's unique method of creating, transforming, and sustaining brands is widely utilized by enterprises that adhere to the principles of the new economy. Differ's clients include renowned corporations such as Ericsson, BMS Software, BMW, Datatec Logical, Vattenfall-SwedPower, and Metsa-Serla. Additionally, Differ provides consultation services to new dot-com firms. In the early 2000s, the company opened a branch in London. In Russia, Gadd collaborates with the Stockholm School of Economics' representation in St. Petersburg (SSE Russia).

Teaching Career and SSE Program

Currently, Gadd serves as one of the leading instructors in the SSE program "Branding - Corporate Religion." This new program focuses on the study of branding and its impact on corporate strategies. Through his expertise and extensive knowledge, Gadd contributes to the education and development of future branding professionals.