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Vladimir LyaporovEditor-in-chief of Playboy magazine
Country:
 Russia |
Content:
- Introduction
- The Chinese Dichotomy of Crisis
- The Impact of Crisis on Russian Glamour
- Playboy's Response to the Crisis
- The Dilemma of Sensuality vs. Vulnerability
- The Transformative Power of Courage
- The Choice: Retreat or Innovation
- The Importance of Creative Centers
- Russia's Potential as a Trendsetter
- Conclusion
Vladimir Lyaporov: Post-Crisis Dilemma and the Role of Creativity in Russia's Future
Introduction
In the aftermath of the financial crisis, Vladimir Lyaporov, Editor-in-Chief of Playboy magazine, poses two options for post-crisis behavior: withdraw or harness creativity and emerge from the crisis stronger than before.
The Chinese Dichotomy of Crisis
Lyaporov draws inspiration from the Chinese word for "crisis," which contains both the characters for "danger" and "opportunity." He suggests that this duality reflects the post-crisis dilemma.
The Impact of Crisis on Russian Glamour
Lyaporov reflects on the impact of the crisis on Russian fashion and the attitude toward luxury. He recalls a "Crisis T-shirt" worn by columnist Ulyana Zeitlina, featuring a naked blonde with the caption "Pomatrosila i Brossila" (Exploited and Dumped). The crisis is compared to being taken to an expensive restaurant by a boyfriend who dumps the diner at the end of the meal.
Playboy's Response to the Crisis
Despite the challenges, Lyaporov maintains that the crisis has been less impactful on Playboy than on other magazines. He attributes this to Playboy's historical focus not only on consumption but also on art, literature, and beauty.
The Dilemma of Sensuality vs. Vulnerability
Lyaporov grapples with a dilemma: whether to feature more "buxom" or "tender" women in Playboy in the post-crisis era. He believes that the choice reflects a broader shift in societal values.
The Transformative Power of Courage
Lyaporov argues that the most damaging consequence of the crisis has been the psychological changes it has wrought. He highlights the loss of "courage" that had driven Russia's economic boom and fueled national pride.
The Choice: Retreat or Innovation
Lyaporov reiterates his dual options for post-crisis behavior: to withdraw or to embrace creativity and innovation. He emphasizes the need to resist the temptation to cling to declining industries and instead seek new sources of growth.
The Importance of Creative Centers
Lyaporov draws on the work of French sociologist Jean Fourastié to argue that individuals must choose between belonging to creative centers or to the periphery that consumes their output. While Russians are perceived as creative abroad, Lyaporov laments the lack of homegrown innovative ideas.
Russia's Potential as a Trendsetter
Lyaporov believes that Russia has the potential to become a global trendsetter. He encourages Russian creatives to embrace their role and inspire the world with new ideas.
Conclusion
Lyaporov concludes by urging Russia to develop its "trendsetter" status and to embrace its potential for innovation and creativity in the post-crisis era.
