Alain Crevet President of STDupont Country: France

Biography of Alain Crevet - President of S.T.Dupont

Alain Crevet became the President of S.T.Dupont in 2007, after a thorough market research of 10 different countries. He identified France, Russia, and Hong Kong as the most promising markets for the company. Under his leadership, the first Russian boutique of S.T.Dupont was opened in TsUM, followed by another boutique in Radisson. Additionally, S.T.Dupont accessories can be purchased at Barvikha Luxury Village.

During the 1980s, S.T.Dupont faced challenging times but managed to revive itself and remain true to its traditions. Crevet emphasizes the brand's focus on craftsmanship and the use of high-quality materials. Chinese lacquer and diamond dust are among the unique technologies utilized by the company.

Crevet also highlights the durability of S.T.Dupont accessories, citing his own father's lighter, which still works perfectly. The company's commitment to tradition is reflected in its high level of service. Skilled craftsmen are employed to repair items purchased decades ago. Furthermore, a special program is being considered to provide certificates of ambassadorship to owners of vintage S.T.Dupont accessories.

The brand has gained recognition from various celebrities such as Nicolas Sarkozy, Brad Pitt, and Angelina Jolie. However, the Russian market is relatively new for S.T.Dupont, and famous Russian customers are yet to be revealed. The company has expanded its product range to include pens, laptop cases, flashcards, and more. Collaborations with telecommunications companies for luxury mobile phones and the potential development of S.T.Dupont laptops are also being explored.

Crevet describes S.T.Dupont as a small company that recently emerged from a prolonged crisis but holds an optimistic view of the future. He hopes to work with talented young designers and believes that focusing on a limited number of product lines is essential to maintain the brand's spirit. Currently, S.T.Dupont's main directions are "The Art of Travel," "The Art of Fire," "The Art of Writing," and "The Art of Seduction." The latter is expected to introduce a range of men's accessories such as bracelets and necklaces, all exclusively for men. The company is also expanding into perfumes and eyewear.

Crevet recognizes that S.T.Dupont's style cannot and should not be glamorous compared to other brands. The company's uniqueness lies in its simplicity and sturdy craftsmanship, which is reflected in its clean lines and restrained design.