Anne Geddes Photographer originally from Australia Date of Birth: 13.09.1956 Country: Australia

1. Biography of Anne Geddes
2. Early Life and Career
3. A Unique Approach to Baby Photography
4. Success and Recognition
5. The Art of Capturing Emotion
6. Personal Life and Business Partnership

Biography of Anne Geddes

Anne Geddes, a renowned Australian photographer, is best known for her adorable baby-themed greeting cards. Her most recognizable works are stylized photographs of babies surrounded by flowers, cute animals, and fairytale settings. Currently living in New Zealand, Anne Geddes' cards and books are known in over 50 countries worldwide.

Early Life and Career

Anne Geddes was born in 1956 in Australia. She started her photography journey in her early twenties, spending some time searching for her own style and means of expression. She became a professional photographer at the age of 25, without having received any formal training in photography. Once she found her style, Geddes began capturing images of newborns.

A Unique Approach to Baby Photography

When discussing baby photography, particularly newborn photography, Anne expresses her frustration with the typical approach of photographing babies in their best clothes and in the same poses. She believes that this approach is dull and does not capture the child's true character. Geddes proposed a completely different approach to baby photography. Her young models appear as if they are sleeping on petals of marvelous flowers, growing as beautiful blooms, or hiding amidst bouquets. Babies in her photographs transform into butterflies and angels, adorned in cute animal costumes and other fluffy joys. Her initially published photographs in Australia and New Zealand soon became recognized as classic children's photography and gained widespread acclaim worldwide.

Success and Recognition

Anne Geddes' images have appeared in calendars, posters, and greeting cards, and she has published at least six books to date. Her first book, "Down in the Garden," became a New York Times bestseller. According to Amazon.com, Geddes has sold over 18 million books and 13 million calendars. Her books have been translated into 23 languages.

The Art of Capturing Emotion

According to Anne, the key to a successful photograph is the emotional component. Without the right mood, the photograph will not be good. Before working with her little models, she prepares the setting, adjusting the lighting and creating an ambiance. Anne prefers to work in the mornings when children are still in good spirits and not tired. She asks the babies' parents to stay close by as it provides a sense of comfort to the babies. Interestingly, Anne keeps in touch with the families of many of her models from their early childhood.

Personal Life and Business Partnership

Anne's husband, Kel Geddes, is her business partner. Together, they own the companies "Especially Rids Company Limited" and "Kel Geddes Management Limited," with one focusing on the creative aspect of the business and the other on marketing. Anne and Kel have two daughters. Today, Anne Geddes' authority in the world of photography is incredibly high, as each new work she produces becomes a bestseller upon release.