Bernard Magrez

Bernard Magrez

Owner of the great French vineyards
Country: France

Biography of Bernard Magrez

Bernard Magrez is the owner of great French vineyards and is one of the most well-known and successful figures in the wine world. He attributes his success to his enviable enthusiasm, foresight, and determination. From a young age, Magrez imagined himself as the best football player in the world, the greatest surgeon, and a top-notch winemaker. His desire to be the best of the best still drives him to this day.

Magrez owns legendary Bordeaux chateaux and profitable vineyards in other countries. To promote his wines, he utilizes modern communication tools. His company has its own website, which promises to be available in four languages in the near future. The company has also made a presence on Facebook, Twitter, and blogs. On the official company website, anyone interested can participate in a free masterclass to gain a better understanding of wines.

For a long time, Magrez's company 'Malesan' was closely connected to Russia. He closely monitors the changing preferences of consumers as wine becomes a prestigious product in Russia, alongside America and China. Magrez believes that many people now understand the importance of understanding wines, having experience and knowledge. This is why wine tastings and sommelier schools are rapidly gaining popularity worldwide. People want to know why wines are so expensive, whether it is worth spending a lot of money on a bottle of fine wine, and where they can save.

Magrez is aware that today, in France, people are discussing more about what the French are drinking rather than what they are eating. True wine lovers never stop in their search and try new varieties from different countries and producers. Taking all these factors into account, Magrez uses his commercial intuition to build his company's strategy.

Currently, he has 37 great vineyards at his disposal, which he can be truly proud of. No one else owns such a large number of top-class vineyards. Bernard Magrez's name is on every bottle, as well as the symbol of golden keys, which indicates that Magrez only sells Grand Cru wines. By simply looking at the bottle, consumers can recognize that Bernard Magrez produces excellent wines not only at the well-known Chateau Pape Clement. Magrez is confident that great terroirs exist in almost every country where winemaking is a topic of discussion. Some of his vineyards are located in Japan and Morocco. In his future plans, he aims to acquire vineyards on the Rhine or Moselle, and he is open to collaborating with Russian partners if he finds something interesting in Russia.

Bernard Magrez is friends with actor Gerard Depardieu, and they are also business partners. They founded the company 'La Clé du Terroir' in 2001. Over the years, they have acquired nine terroirs in Bordeaux, southern France, and abroad. It is thanks to his friendship with Magrez that Gerard Depardieu owes his success in the world of winemaking.

© BIOGRAPHS