Franz-Rudolf Ash Marketer. Date of Birth: 01.02.1960 Country: Germany

Biography of Franz-Rudolf Esch

Franz-Rudolf Esch is a marketing expert, professor, and author. He was born on February 1, 1960, in Germany. Esch currently holds the position of professor of marketing at the Justus Liebig University in Giessen, Germany. He is also the director of the Institute for Brand Research and Marketing Communications at the University of Giessen. In addition to his academic roles, Esch is the founder and director of the consulting company Esch. The Brand Consultants GmbH, located in Saarlouis, Germany.

Esch has received recognition for his book "Strategies and Techniques for Brand Management," which earned him the Georg-Bergler Award in collaboration with GfK, a prominent marketing research company. This award is given every two years for outstanding works in the field of marketing. Esch's book is highly regarded for its practical relevance and innovative perspectives in the science of marketing.

Esch's research focuses on brand management, marketing communications, and consumer psychology. He is the author of several monographs and has published numerous scientific articles in leading European and international journals.

Esch is a member of the consumer psychology research group established by Professor Kroeber-Riel in the German Advertising Research Society. He is also a member of the Schmalenbach Society and the Association for Consumer Research.

Esch serves as the vice president of the German Marketing Association and is a marketing advisor to Volkswagen AG, one of the largest automobile manufacturers in the world.

The Institute for Brand Research and Marketing Communications at the University of Giessen has extensive experience in conducting marketing research. The institute collaborates with major European companies and research organizations, including BASF, BMW, Credit Suisse, Nestle, and Volkswagen AG.

Esch's consulting company, Esch. The Brand Consultants GmbH, specializes in brand management and marketing communications. Its clients include companies and brands such as BASF, BMW, Credit Suisse, Nestle, Swarovski, and Volkswagen AG.

Franz-Rudolf Esch was born in 1960 and is married with two sons. He completed his studies at the University of Saarland in Germany from 1980 to 1986. Afterward, he worked as a research associate at the Institute for Consumer Behavior Research under the supervision of Professor Werner Kroeber-Riel. During this time, he led research projects in collaboration with companies such as Procter & Gamble, Ciba-Geigy, and BASF.

Esch obtained his Ph.D. in 1996 with a dissertation on market reactions to integrated communications. He has held teaching positions at various universities, including the University of Trier, University of Saarland, University of St. Gallen, and University of Innsbruck.

Since 1996, Esch has been a full professor and chair of the marketing department at the Justus Liebig University in Giessen, Germany.

Throughout his career, Esch has received several awards, including the Best Textbook Award from the German Association of Management Teachers for his book "Strategies and Techniques for Brand Management." He also received the Georg-Bergler Award and the Emerald Literati Network Highly Commended Award for his research contributions.

Overall, Franz-Rudolf Esch's expertise in marketing, brand management, and consumer psychology has made him a respected figure in the field. His research, publications, and consulting work have contributed significantly to advancing the understanding and practice of marketing.